I think I'll go get a kit kat out of the vending machine...
KitKat's new website
141–150 of 160 posts
Re: KitKat's new website
#142Earlier quoted context omitted.
I'm not sure I see this as anything more as a co-branding strategy.
But it's a co-branding strategy with a company that is widely condemned as having some horrible (and illegal) practices. It's trivially easy to find these. I cannot believe that anyone at the largest search engine company in history failed to find or read criticism of Nestle before announcing the co branding. The only conclusion to draw is that Google knew about, and did not care about, the criticism of Nestle. Why n…
Another possible conclusion is that they selected a few possibilities, including other K-desserts (Kakao? no, too Cocoa; Kremlin Cake? too sovietic; Kaki jam? Weird, too Chinese; etc) and decided the less bad one was Kitkat.
I'd say the problem is to be too systematic. Same with Ubuntu Zoomy Zoo and Apple iSeries. Would a writer submit himself to such a gimmick for his book's names?
However, my main grip again Kitkat would be that it is the same as all other "chocolate" bar: it is industrial junk-food, making us all obese, and it do not contain chocolate.
Re: KitKat's new website
#143Earlier quoted context omitted.
You realize your smartphone almost certainly has metals mined or processed by children in dangerous and unhealthy work environments ?
Yikes, and also probably your computer, and possibly your car. And I was having such a nice morning. Now I feel like I need to work out how much money I need to give to an effective charity or something to offset the bad that I'm doing when I buy my next phone or computer.
Keep in mind that as long as you're driving the economy (by production or consumption), you're enabling whatever pre-existing incentive-structures the economy supports. $5 of vegan bread gives the grocery store five more dollars, which it will then use to pay that loss-leader butchery that brings in the saturday shoppers, etc. Putting $1.50 in a vending machine to buy a Nestle-competitor's product, results in the vending machine company renewing Nestle's contract either way (because they're the draw), that competitor paying Nestle $0.40 for pre-processed milk-chocolate product, and Nestle spending $0.40 more not to market their products to you (they assume you a lost cause), but rather to your children directly.
...Or, in micro-econ terms, if you pay me $5 for vegan bread, I'll spend that $5 on several kit-kats (I am, after all, craving them now), and put some away to save up for a new phone. You've effectively multiplied the harm you're doing!
It's the same general argument as "a portion of every tax dollar goes to killing brown people", but escaping the economy entirely is actually harder than plain-old tax evasion. Basically, voting with your wallet only sways sole proprietors; anything larger may be externally capitalist, but is internally more socialist/syndicalist, driven by long-term contracts, quotas, "consumer confidence" ratings, futures, government certifications, and insurance-risk-purchases more than hard revenue. All that is opaque to you as a consumer, so there's really no way to influence any entrenched player by purposefully tugging on money-strings. They've purchased entire portfolios to hedge against precisely that effect!
Re: KitKat's new website
#144Nestle is a truly horrible company[1], this hook-up has really re-enforced the notion in my eyes that Google is now just another big multi-national corp in the same vein as the rest. It's sad, because I used to think they could show the world that a big corp didn't have to do things that way. I'm not sure if they changed or if I was just naive. [1] http://en.wikipedia.org/wiki/Nestl%C3%A9#Controversy_and_cri...
Interesting aside, it is made by Hersey in the United States: http://en.wikipedia.org/wiki/Kitkat
Re: KitKat's new website
#145Earlier quoted context omitted.
Agh, this should definitely be a design anti-pattern. Don't change my browsers functionality. If I wanted smooth scrolling I would find a way to turn it on.
The Mac doesn't use smooth scrooling, but naturalistic scrolling: It scrolls exactly as you move your fingers. Smooth scrolling is more of a scroll wheel feature.
It's also magical, its operating system is compatible with all forms of beverages, and if Steve jobs were around the magic mouse would of become the magic handjob.
Enough.
Re: KitKat's new website
#146I think along with Tesla's marketing - this is one of the top, ever.
Re: KitKat's new website
#147Pretty. But do there exist web browsers that display these scroll-to-animate sites correctly? Using either mousewheel or dragging the scrollbar (or worse still, dragging on an iPad), it's never anything but choppy choppiness and I miss important bits of text as they scroll past entirely between the little click stops on my mouse wheel. Surely it must be possible to actually view these sites, as evidenced by the fact…
It works great on basically any browser on a system with the Apple's Magic Mouse. I'm still wondering why there's no some sort of smoothing polyfill in wide use.
It also works fine on my ThinkPad when using the TrackPoint to scroll.
Re: KitKat's new website
#148Re: KitKat's new website
#149I don't think there's nearly enough under the hood. This site needs more code.
Re: KitKat's new website
#150Earlier quoted context omitted.
It's working great on my admittedly beefy Win 7 Laptop on Chrome with my mouse wheel or dragging the scroll bar. The mouse scroll is a little choppy in that it jumps in tiny increments rather than elegantly transitions. It would be nice if they supported the keyboard too though.
It works great on my Win 7 desktop with a C2D and low-level Radeon video in Chrome, with Javascript disabled. Not even slightly choppy at all.
I thought you were joking, but I actually prefer the way this page looks with JavaScript disabled.