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KitKat's new website

kitkat.com

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Re: KitKat's new website

#81

Post by w0utert »

marcamillion wrote: post #55

For those that missed it yesterday, per this[1] BBC article....no money exchanged hands. [1] - http://www.bbc.co.uk/news/technology-23926938

No money, maybe. Free cross-product advertising, definitely.

I'm not sure whether the fact that (allegedly) no money changed hands makes this whole thing any better. I've never been a fan of Android or Google because I'm allergic to advertising and that's basically Google's business model, but blatantly signing cross-promotions deals like this so not one but two companies can leverage a new phone OS release to spam the internet with free advertising doesn't make me feel any more positive about Google and Android. But I guess I'm a lost cause for them anyway...

Re: KitKat's new website

#84

Post by aninhumer »

Brajeshwar wrote: post #7
quchen wrote: post #2

It's the standard change-background-while-scrolling website that seems to become fashionable. Am I missing something about this post?

It is preferably referred to as parallax scrolling, which is very common with single page designs these days. Unless otherwise used with the right intention and for the right purpose parallax scrolling technique is becoming the new carousel or from the olden days "skip intro".

I'm not sure that's the right term. Parallax refers to two or more planes moving at different speeds to give the illusion of depth.

Re: KitKat's new website

#85

Post by kevincennis »

willvarfar wrote: post #80
ape4 wrote: post #72

Earlier quoted context omitted.

Who is sponsoring who?

Nestle paid for product placement of 'kitkat'. Nestle have given press releases describing their 'collaboration', and even set up this website. Its inconceivable that Google did not demand payment; Google could have called it something generic like all their previous versions. Google of course probably approached Nestle. They created a new revenue generating angle on creating an OS. Debian ought to go get money from…

There was an article on The Verge yesterday about the Google/Nestlé thing. They said no money changed hands.

Re: KitKat's new website

#87

Post by oneeyedpigeon »

RobAley wrote: post #18

Nestle is a truly horrible company[1], this hook-up has really re-enforced the notion in my eyes that Google is now just another big multi-national corp in the same vein as the rest. It's sad, because I used to think they could show the world that a big corp didn't have to do things that way. I'm not sure if they changed or if I was just naive. [1] http://en.wikipedia.org/wiki/Nestl%C3%A9#Controversy_and_cri...

I think, if anyone was still labouring under the intention that Google was somehow morally 'above' other companies, this is pretty much the death-knell. If I'm being very optimistic / fair to Google, I'd hope that it was a Google US decision and they don't fully comprehend the feeling towards Nestle in the UK. Maybe this leaves a void for a 'good' technology company to spring up.

Re: KitKat's new website

#88

Post by bgruber »

jasonkester wrote: post #14

Pretty. But do there exist web browsers that display these scroll-to-animate sites correctly? Using either mousewheel or dragging the scrollbar (or worse still, dragging on an iPad), it's never anything but choppy choppiness and I miss important bits of text as they scroll past entirely between the little click stops on my mouse wheel. Surely it must be possible to actually view these sites, as evidenced by the fact…

was i the only one that found that the kitkat site performed well, while the android one stuttered?

Re: KitKat's new website

#89

Post by oneeyedpigeon »

ig1 wrote: post #29
RobAley wrote: post #18

Nestle is a truly horrible company[1], this hook-up has really re-enforced the notion in my eyes that Google is now just another big multi-national corp in the same vein as the rest. It's sad, because I used to think they could show the world that a big corp didn't have to do things that way. I'm not sure if they changed or if I was just naive. [1] http://en.wikipedia.org/wiki/Nestl%C3%A9#Controversy_and_cri...

You realize your smartphone almost certainly has metals mined or processed by children in dangerous and unhealthy work environments ?

And that's certainly bad, but Nestle have carried out about 10 other known immoral practises in their history, including the use of child slave labour, so they pretty much 'win' that one hands down.

Re: KitKat's new website

#90

Post by andylei »

oneeyedpigeon wrote: post #87
RobAley wrote: post #18

Nestle is a truly horrible company[1], this hook-up has really re-enforced the notion in my eyes that Google is now just another big multi-national corp in the same vein as the rest. It's sad, because I used to think they could show the world that a big corp didn't have to do things that way. I'm not sure if they changed or if I was just naive. [1] http://en.wikipedia.org/wiki/Nestl%C3%A9#Controversy_and_cri...

I think, if anyone was still labouring under the intention that Google was somehow morally 'above' other companies, this is pretty much the death-knell. If I'm being very optimistic / fair to Google, I'd hope that it was a Google US decision and they don't fully comprehend the feeling towards Nestle in the UK. Maybe this leaves a void for a 'good' technology company to spring up.

in the US, Hersheys controls the branding for KitKat, not Nestle
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