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KitKat's new website

kitkat.com

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Re: KitKat's new website

#71

Post by RobAley »

opminion wrote: post #62
RobAley wrote: post #18

Nestle is a truly horrible company[1], this hook-up has really re-enforced the notion in my eyes that Google is now just another big multi-national corp in the same vein as the rest. It's sad, because I used to think they could show the world that a big corp didn't have to do things that way. I'm not sure if they changed or if I was just naive. [1] http://en.wikipedia.org/wiki/Nestl%C3%A9#Controversy_and_cri...

Rather than "truly horrible", it's fairer to say that it's controversial in the UK. For example, on one hand there has been a long standing boycott at university Student Unions, on the other about everybody has a Nescafé tin at home.

"Truly Horrible" isn't mutually exclusive with "everybody has a Nescafé tin at home".

Also, it's not just controversial in the UK, it is in many countries, and it's not just Student Unions that have held boycotts against it.

I'm also not saying that it's in anyway alone in being a truly horrible company, there are many others in that category as well.

Re: KitKat's new website

#72

Post by ape4 »

willvarfar wrote: post #47
sharan wrote: post #19

Earlier quoted context omitted.

You arrived at this conclusion as a result of Android's naming convention which uses food names instead of version numbers?

Jelly Bean was sponsored? Calling the version "KitKat" was basically product-placement.

Who is sponsoring who?

Re: KitKat's new website

#76

Post by oneeyedpigeon »

opminion wrote: post #62
RobAley wrote: post #18

Nestle is a truly horrible company[1], this hook-up has really re-enforced the notion in my eyes that Google is now just another big multi-national corp in the same vein as the rest. It's sad, because I used to think they could show the world that a big corp didn't have to do things that way. I'm not sure if they changed or if I was just naive. [1] http://en.wikipedia.org/wiki/Nestl%C3%A9#Controversy_and_cri...

Rather than "truly horrible", it's fairer to say that it's controversial in the UK. For example, on one hand there has been a long standing boycott at university Student Unions, on the other about everybody has a Nescafé tin at home.

I for one don't have any Nescafé tins at home and refuse to purchase any of their chocolate or breakfast cereals, too. I realise you said "about", and I'm only one person, but I think you overestimate their reach; I know others who adopt the same stance. I'd go so far as to say that Nestlé are up there alongside The Sun (british newspaper) and Sky TV when it comes to 'most boycotted' here in the UK. Only time will tell whether Google has made a minor PR error here (granted, it will only be minor because Google is SO pervasive).

Re: KitKat's new website

#77

Post by grimman »

marcamillion wrote: post #55

For those that missed it yesterday, per this[1] BBC article....no money exchanged hands. [1] - http://www.bbc.co.uk/news/technology-23926938

Trademark infringement -> no money changed hands. Smells like a huge pile of bullshit to me, but I'm certainly no expert.

Re: KitKat's new website

#78

Post by mistercow »

ig1 wrote: post #29
RobAley wrote: post #18

Nestle is a truly horrible company[1], this hook-up has really re-enforced the notion in my eyes that Google is now just another big multi-national corp in the same vein as the rest. It's sad, because I used to think they could show the world that a big corp didn't have to do things that way. I'm not sure if they changed or if I was just naive. [1] http://en.wikipedia.org/wiki/Nestl%C3%A9#Controversy_and_cri...

You realize your smartphone almost certainly has metals mined or processed by children in dangerous and unhealthy work environments ?

Yikes, and also probably your computer, and possibly your car. And I was having such a nice morning.

Now I feel like I need to work out how much money I need to give to an effective charity or something to offset the bad that I'm doing when I buy my next phone or computer.

Re: KitKat's new website

#79

Post by zuppy »

omegant wrote: post #48

So kitkat bought the new android OS release name for themselves, and released a coordinated marketing campaign. Is there any insider story on how that happened somewhere?. Maybe is a bit too early for that.

here: http://www.bbc.co.uk/news/technology-23926938

"However, Google told the BBC that it had come up with the idea and that neither side was paying the other."

Re: KitKat's new website

#80

Post by willvarfar »

ape4 wrote: post #72
willvarfar wrote: post #47

Earlier quoted context omitted.

Jelly Bean was sponsored? Calling the version "KitKat" was basically product-placement.

Who is sponsoring who?

Nestle paid for product placement of 'kitkat'.

Nestle have given press releases describing their 'collaboration', and even set up this website. Its inconceivable that Google did not demand payment; Google could have called it something generic like all their previous versions.

Google of course probably approached Nestle. They created a new revenue generating angle on creating an OS.

Debian ought to go get money from other brands through similar version naming.

Seriously, why isn't the next Ubuntu called "Head&Shoulders"?

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