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Kit Kat's homepage is currently a parody of Android announcement page

kitkat.com

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Re: Kit Kat's homepage is currently a parody of Android announcement page

#51

Post by untog »

shin_lao wrote: post #32
untog wrote: post #25

This honestly makes me wonder: what is the point of web sites for stuff like KitKat? Clearly, they can replace the entire thing for the purposes of a joke so it can't be that high up there. Who visits those sites? What do they do on them? The Nestle/Hersheys site, sure. Standard corporate stuff. But a site specifically for KitKat? EDIT: there seems to be some confusion in the replies. I am not talking about this joke…

People will visit the web page because it's funny. It features a lot of pictures of Kit Kat. Geeks love junk food and might serve themselves a treat, a why not, a Kit Kat just after watching this. This process is called advertisement. Guess what? It works.

No, I mean the normal page. Not this joke one. kitkat.com has existed for a long time, and before today was just filled with normal promotional stuff.

Re: Kit Kat's homepage is currently a parody of Android announcement page

#52

Post by gojomo »

Try to bring a standard-formula KitKat to a warm-weather climate, and you'll realize the promises of "Universal Compatibility" and "Unlimited Stand-By Time" are dangerous, messy puffery.

Where's the FTC when we need them?

(KitKat does use a different melt-resistant formula in hot places like Malaysia: http://www.nestleprofessional.com/uk/en/SiteArticles/Pages/F... )

Re: Kit Kat's homepage is currently a parody of Android announcement page

#53

Post by nilliams »

tga wrote: post #5

Kit Kat's homepage is currently a monstrosity. Scrolling down the page pushes a new history URL every half page, using the back button is then essentially broken (on Firefox at least) and actually getting back to the page that unfortunately sent you there requires something like 20 clicks. Not so bad joke otherwise, but the history hijacking made it a crappy experience and I couldn't close the tab quickly enough.

>> Kit Kat's homepage is currently a monstrosity [...] the history hijacking made it a crappy experience and I couldn't close the tab quickly enough.

I am hoping this is a parody of the average Hacker News comment on an HTML5 site.

Re: Kit Kat's homepage is currently a parody of Android announcement page

#54

Post by citricsquid »

haimez wrote: post #20
nostromo wrote: post #16

I was laughing at this parody. Then, I found myself wanting a KitKat. Perhaps there's something to this presentation style after all!

I'm only a little ashamed to admit, I bought a KitKat today.

Did you run your finger along the tinfoil to cut it perfectly in half? That is a staple of every Britons childhood.

Re: Kit Kat's homepage is currently a parody of Android announcement page

#56

Post by JoeAltmaier »

[deleted] wrote: post #37
shin_lao wrote: post #32

Earlier quoted context omitted.

People will visit the web page because it's funny. It features a lot of pictures of Kit Kat. Geeks love junk food and might serve themselves a treat, a why not, a Kit Kat just after watching this. This process is called advertisement. Guess what? It works.

[deleted]

Ads exist for lots of reasons. Sometimes just to remind regular customers of the brand, prompting them to buy again. Some are to bring in new customers. This one? Who knows.

Re: Kit Kat's homepage is currently a parody of Android announcement page

#57

Post by baddox »

nostromo wrote: post #16

I was laughing at this parody. Then, I found myself wanting a KitKat. Perhaps there's something to this presentation style after all!

When it comes to a chunk of sugar as delicious as a KitKat, all they really need to do is plant the word "KitKat" in your brain and you'll want one. Or maybe it's just me.

Re: Kit Kat's homepage is currently a parody of Android announcement page

#58

Post by potatolicious »

untog wrote: post #25

This honestly makes me wonder: what is the point of web sites for stuff like KitKat? Clearly, they can replace the entire thing for the purposes of a joke so it can't be that high up there. Who visits those sites? What do they do on them? The Nestle/Hersheys site, sure. Standard corporate stuff. But a site specifically for KitKat? EDIT: there seems to be some confusion in the replies. I am not talking about this joke…

Marketing is a tricky beast. Sometimes "viral" things like these will drive more traffic (and thus, awareness of your product) than money can buy.

As for who visits these sites? Almost no one. Until they pull a PR stunt like the one that just happened.

Re: Kit Kat's homepage is currently a parody of Android announcement page

#59

Post by jonli1 »

Their js is not uglified. Here's the easteregg. function initEasterEgg() { var pattern = "72658669656682696575"; //haveabreak var userPattern = "";

        var code = "38384040373937396665";
        var userCode = "";

        $(document).keydown(function(event) {
            var p = pattern.substr(userPattern.length,2);
            var c = code.substr(userCode.length,2);
            var r = Math.floor((Math.random()*3)+1);

            if(event.which == p) {
                userPattern += event.which;
                if(userPattern === pattern) {
                    $( "body" ).append( "" );
                    $('#eeDroid').animate({bottom:'0px'},500).animate({left:'-600px'},2000, function() {
                        $(this).remove();
                    });
                    userPattern = "";
                }
            } else { userPattern = ""; }

            if(event.which == c) {
                userCode += event.which;
                if(userCode === code) {
                    $( "body" ).append( "" );
                    $('#eeDroid').animate({bottom:'0px'},500).animate({left:'-600px'},2000, function() {
                        $(this).remove();
                    });
                    userCode = "";
                }
            } else { userCode = ""; }
        });
    }

Re: Kit Kat's homepage is currently a parody of Android announcement page

#60

Post by nilliams »

southphillyman wrote: post #31
tga wrote: post #5

Kit Kat's homepage is currently a monstrosity. Scrolling down the page pushes a new history URL every half page, using the back button is then essentially broken (on Firefox at least) and actually getting back to the page that unfortunately sent you there requires something like 20 clicks. Not so bad joke otherwise, but the history hijacking made it a crappy experience and I couldn't close the tab quickly enough.

Ran here to say this. The site quickly went from being a hilarious parody I was going to forward to friends to an infuriating display of bad design that I'll now keep to myself.

>> infuriating display of bad design

Perspective please!

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