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Kit Kat's homepage is currently a parody of Android announcement page

kitkat.com

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Re: Kit Kat's homepage is currently a parody of Android announcement page

#31

Post by southphillyman »

tga wrote: post #5

Kit Kat's homepage is currently a monstrosity. Scrolling down the page pushes a new history URL every half page, using the back button is then essentially broken (on Firefox at least) and actually getting back to the page that unfortunately sent you there requires something like 20 clicks. Not so bad joke otherwise, but the history hijacking made it a crappy experience and I couldn't close the tab quickly enough.

Ran here to say this. The site quickly went from being a hilarious parody I was going to forward to friends to an infuriating display of bad design that I'll now keep to myself.

Re: Kit Kat's homepage is currently a parody of Android announcement page

#32

Post by shin_lao »

untog wrote: post #25

This honestly makes me wonder: what is the point of web sites for stuff like KitKat? Clearly, they can replace the entire thing for the purposes of a joke so it can't be that high up there. Who visits those sites? What do they do on them? The Nestle/Hersheys site, sure. Standard corporate stuff. But a site specifically for KitKat? EDIT: there seems to be some confusion in the replies. I am not talking about this joke…

People will visit the web page because it's funny. It features a lot of pictures of Kit Kat. Geeks love junk food and might serve themselves a treat, a why not, a Kit Kat just after watching this.

This process is called advertisement. Guess what? It works.

Re: Kit Kat's homepage is currently a parody of Android announcement page

#34

Post by yellow »

tga wrote: post #5

Kit Kat's homepage is currently a monstrosity. Scrolling down the page pushes a new history URL every half page, using the back button is then essentially broken (on Firefox at least) and actually getting back to the page that unfortunately sent you there requires something like 20 clicks. Not so bad joke otherwise, but the history hijacking made it a crappy experience and I couldn't close the tab quickly enough.

It actually makes it great for sharing certain funny bits with friends.

Re: Kit Kat's homepage is currently a parody of Android announcement page

#36

Post by drewblaisdell »

Great parody.

I suppose this is a relevant article to attach this question. What is the general consensus on using the scroll event to trigger animations/content changes?

I am working on an article that uses animations to help explain scientific processes and triggering these with the scroll position seems to offer many advantages over having the user keep clicking a next button. I know where they are on the page and can display the relevant part of an animation. This style gets a lot of hate on HN, which is why I want to ask: is there a better way?

Re: Kit Kat's homepage is currently a parody of Android announcement page

#37

Post by [deleted] »

shin_lao wrote: post #32
untog wrote: post #25

This honestly makes me wonder: what is the point of web sites for stuff like KitKat? Clearly, they can replace the entire thing for the purposes of a joke so it can't be that high up there. Who visits those sites? What do they do on them? The Nestle/Hersheys site, sure. Standard corporate stuff. But a site specifically for KitKat? EDIT: there seems to be some confusion in the replies. I am not talking about this joke…

People will visit the web page because it's funny. It features a lot of pictures of Kit Kat. Geeks love junk food and might serve themselves a treat, a why not, a Kit Kat just after watching this. This process is called advertisement. Guess what? It works.

[deleted]

Re: Kit Kat's homepage is currently a parody of Android announcement page

#39

Post by Kylekramer »

ctdonath wrote: post #17
lake99 wrote: post #3

Looks like Android has done it too: http://www.android.com/kitkat/

Nothing says "solid, responsive, enterprise-grade, consumer-pleasing data access" like candy. (Yes, I know this complaint is old, and dessert/snack is the Android naming theme. Nobody is buying in because of the meme; a lot of people are opting out because of it.)

Could be way off, but I find the idea that people are opting out of Android due to dessert names very unlikely. Seems roughly equivalent to OS X (recently retired) cat names and I don't remember people staying away from Mac cause snow leopards don't convey the advantages of owning a Mac. Especially since I'd bet a vanishingly small amount of people who own Androids know the thing that runs their phone even has a code name. Google doesn't even sell Android in boxes with jelly beans on them like Apple used to do with cats.

Re: Kit Kat's homepage is currently a parody of Android announcement page

#40

Post by nathas »

untog wrote: post #25

This honestly makes me wonder: what is the point of web sites for stuff like KitKat? Clearly, they can replace the entire thing for the purposes of a joke so it can't be that high up there. Who visits those sites? What do they do on them? The Nestle/Hersheys site, sure. Standard corporate stuff. But a site specifically for KitKat? EDIT: there seems to be some confusion in the replies. I am not talking about this joke…

Nutritional value, who owns the product, retailers (e.g. if you're outside of the US often products are harder to come by), etc. Standard stuff.
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