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Thanks to the author for including RyanAir's awful booking reservation website. This piece of garbage is filled with traps and puzzles in order to sneak additional costs onto you. God I hate this carrier a well as the world's "cheaper is better" attitude.
How does it compare to Godaddy checkout?
There's a dichotomy here on HN: Best marketing practice generally praises upselling and A/B testing conversions to increase sales and profits. But, taking these to a natural conclusion typically results in exactly the Dark Patterns we see here: where users are tricked or misled into agreeing to things they might not if they were offered clear, open and full disclosure upfront. We can identify dark patterns - but in m…
There is no way to "resolve" the fact that there are always ways to make money unethically, there are always people taking advantage of them, and if you are a human being you will always feel a twinge of regret and unfairness that you can't join in the fun.
A possible example of this is how the 'Clear Browsing Data' button in chrome for android has been moved to an inconspicious location away from the other settings, if you have an android device i invite you to see how easily you can find it without looking it up.
Found it without hesitation. I don't see a better place to put it. It's not a setting, it's an action, related to the Privacy settings.
Thanks to the author for including RyanAir's awful booking reservation website. This piece of garbage is filled with traps and puzzles in order to sneak additional costs onto you. God I hate this carrier a well as the world's "cheaper is better" attitude.
It makes a great next-generatin Turing Test -- given zero information about the website (like a person just going to it for the first time), can an artificial intelligence book something on the Ryan Air website with no upsell purchases and not letting the booking process time out (which seems to be between 5 and 30 seconds for each of their 14 steps)?
A possible example of this is how the 'Clear Browsing Data' button in chrome for android has been moved to an inconspicious location away from the other settings, if you have an android device i invite you to see how easily you can find it without looking it up.
There's a dichotomy here on HN: Best marketing practice generally praises upselling and A/B testing conversions to increase sales and profits. But, taking these to a natural conclusion typically results in exactly the Dark Patterns we see here: where users are tricked or misled into agreeing to things they might not if they were offered clear, open and full disclosure upfront. We can identify dark patterns - but in m…
There's a dichotomy here on HN: Best marketing practice generally praises upselling and A/B testing conversions to increase sales and profits. But, taking these to a natural conclusion typically results in exactly the Dark Patterns we see here: where users are tricked or misled into agreeing to things they might not if they were offered clear, open and full disclosure upfront. We can identify dark patterns - but in m…
Is that really a dichotomy? Tricking or misleading customers may increase conversions and upselling, but you don't need to do that to achieve that goal. Instead you can offer legitimate value and information that might help a customer make such a choice.
That doesn't stop them from adding dark patterns on top. Acting with business interests in mind, airlines are practically compelled to add dark patterns. Other airlines have moved towards RyanAir's model, not away from it.
I find that frightening, as an ethical person who wants to run a business.
Earlier quoted context omitted.
Is that really a dichotomy? Tricking or misleading customers may increase conversions and upselling, but you don't need to do that to achieve that goal. Instead you can offer legitimate value and information that might help a customer make such a choice.
Airlines do offer legitimate value. That doesn't stop them from adding dark patterns on top. Acting with business interests in mind, airlines are practically compelled to add dark patterns. Other airlines have moved towards RyanAir's model, not away from it. I find that frightening, as an ethical person who wants to run a business.
Your comment was regarding conversions and upselling (purporting it as a dichotomy to do those yet deride dark patterns), yet neither of those ever need dark patterns -- if you have a compelling pitch that makes the customer knowingly and intentionally choose the option, you have legitimate business gains.
There's a dichotomy here on HN: Best marketing practice generally praises upselling and A/B testing conversions to increase sales and profits. But, taking these to a natural conclusion typically results in exactly the Dark Patterns we see here: where users are tricked or misled into agreeing to things they might not if they were offered clear, open and full disclosure upfront. We can identify dark patterns - but in m…
Dark patterns confuse the user in to spending money, whether they want your product or not. A/B testing communicates the value of your product, and the customer wants to give you money.
There is nothing intrinsically favoring honest communication or opposing dark patterns about A/B testing.
There's a dichotomy here on HN: Best marketing practice generally praises upselling and A/B testing conversions to increase sales and profits. But, taking these to a natural conclusion typically results in exactly the Dark Patterns we see here: where users are tricked or misled into agreeing to things they might not if they were offered clear, open and full disclosure upfront. We can identify dark patterns - but in m…
All other things being equal, you can't. If there are dark patterns that empirically do increase competitiveness in the market of interest at the cost of violating things you hold to be ethical principles, you aren't going to be competitive without employing them unless you have some other non-duplicated market-relevant advantage that compensates for the disadvantage of ethics, unless you can change the market context to eliminate the effectiveness of the dark patterns.