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Hi, I'm the guy who started darkpatterns.org. It's nice to see it popping up on HN every now and then. We're actually looking for contributors to help edit and update the content. If anyone is interested, drop us a line (contact details on the site). It's intended to be a community project and we'd love to see a lot more faces and names on the about page.
A possible example of this is how the 'Clear Browsing Data' button in chrome for android has been moved to an inconspicious location away from the other settings, if you have an android device i invite you to see how easily you can find it without looking it up.
Hi, I'm the guy who started darkpatterns.org. It's nice to see it popping up on HN every now and then. We're actually looking for contributors to help edit and update the content. If anyone is interested, drop us a line (contact details on the site). It's intended to be a community project and we'd love to see a lot more faces and names on the about page.
Thanks to the author for including RyanAir's awful booking reservation website. This piece of garbage is filled with traps and puzzles in order to sneak additional costs onto you. God I hate this carrier a well as the world's "cheaper is better" attitude.
Basically the UI Is set up to purposefully hotswap to confuse the user into accidental purchases.
I've also seen purchase buttons placed extremely near edges in order to capture edge gestures and convert them into purchases.
Used on several of gamelofts latest free to play games.
Hi, I'm the guy who started darkpatterns.org. It's nice to see it popping up on HN every now and then. We're actually looking for contributors to help edit and update the content. If anyone is interested, drop us a line (contact details on the site). It's intended to be a community project and we'd love to see a lot more faces and names on the about page.
But, taking these to a natural conclusion typically results in exactly the Dark Patterns we see here: where users are tricked or misled into agreeing to things they might not if they were offered clear, open and full disclosure upfront.
We can identify dark patterns - but in many cases, these are here because they work. At least, large international businesses such as RyanAir believe that they have a positive outcome which overwhelms any damage to the brand.
I would like to know: how can we resolve these two ideas and run ethical but viable/competitive businesses?
There's a dichotomy here on HN: Best marketing practice generally praises upselling and A/B testing conversions to increase sales and profits. But, taking these to a natural conclusion typically results in exactly the Dark Patterns we see here: where users are tricked or misled into agreeing to things they might not if they were offered clear, open and full disclosure upfront. We can identify dark patterns - but in m…
Is there any way to structure the incentives of a business to prevent this from happening as a business grows?
Intuitively there is an argument that maintaining simplicity will improve word-of-mouth and conversion rates, but in reality it (unfortunately, perhaps) absolutely is the case that revenue can be massively increased by introducing all kinds of additional advertising, up/cross-sells, and ultimately, dark patterns.