1) In this case fixing seems to be behavior(or thought) modification.
2) We fix people all the time.
3) Industries are built on it.
3) Fixing people is what pays for the internet of today.
$557 Billion USD, of fixes just this year alone.
http://nielsen.com/us/en/newswire/2013/global-ad-spend-grows...
We fix people all the time.