A lot of folks are posting bars with similar or better macro-nutrients, but in doing so are missing the point of these bars: their primary market is the paleo crowd. All the ingredients are natural and the list is short, basic, and acceptable to a paleo diet: almonds, dates, coconut, honey, crickets, cacao, vanilla, and sea salt. Compared with the ingredients list for a MetRX bar[1] posted elsewhere in this thread, i…
Your assertion is only correct in the near-term. The ultimate market is the world's poor.
It also demonstrates that not starving to death is more important than fretting about how many grass seeds are in the foodstuff at hand.