A lot of folks are posting bars with similar or better macro-nutrients, but in doing so are missing the point of these bars: their primary market is the paleo crowd. All the ingredients are natural and the list is short, basic, and acceptable to a paleo diet: almonds, dates, coconut, honey, crickets, cacao, vanilla, and sea salt. Compared with the ingredients list for a MetRX bar[1] posted elsewhere in this thread, it's an obvious choice for a follower of the "paleo lifestyle", even if the macros are comparable.
Even the Quest bars, which definitely have better macros than these bars, are pretty good for someone doing a ketogenic diet, but not acceptable for a paleo diet due to the use of peanuts, milk, chocolate, and sucralose.
[1] Metamyosyn® VPP Protein Blend (Whey Protein Isolate, Milk Protein Concentrate, Casein, Calcium Caseinate, Hydrolyzed Whey Protein Isolate, Egg White, L-Glutamine),
Maltitol Syrup, Soy Protein Isolate, Fractionated Palm Kernel Oil, Cocoa (processed with alkali), Maltitol, Glycerin, Fructose, Invert Sugar, Natural Flavor, Water, High Oleic Sunflower Oil, Corn
Syrup, Fructooligosaccharides, Polydextrose, Tapioca Starch, Vitamin and Mineral Blend (Calcium Carbonate, Calcium Phosphate, Potassium Lactate, Magnesium Oxide, Ascorbic Acid, Ferric
Orthophosphate, d-Alpha Tocopherol Acetate, Niacinamide, Zinc Oxide, Copper Gluconate, d-Calcium Pantothenate, Vitamin A Palmitate, Pyridoxine Hydrochloride, Riboflavin, Thiamin
Mononitrate, Folic Acid, Biotin, Potassium Iodide, Cyanocobalamin), Unsweetened Chocolate, Cellulose, Enzyme Modified Soy Protein, Salt, Soy Lecithin, Pectin, Sugar, Sucralose, Soybean Oil,
Maltodextrin, Carrageenan.