Serious question here. Why should I care? Convince me why I should close my facebook account. Why I shouldn't purposely feed google with infos. Why I shouldn't answer to phone surveys. Hell. I /like/ having accurate ads on the web. I like reading meaningful spam that sells me the products I want for half the price. Anybody can already look up my name on 411 and get all my infos. Why should I care if the big corps als…
Race or religion $x takes over a large portion of the local government. You belong to race or religion $y. All of your friends tell facebook you're a $y and their clever algorithm confirms it based on your last name, which you actually only acquired when your father remarried into your stepmother's caffeinated yogurt family enterprise. Local, infiltrated gov't decides to launch a pogrom against $x. They come and get you.
You apply for a job at $q. All of your friends have been telling linkedin you're good at $r. You have no profile at linkedin. You show up at the interview. They say, "Well you have lots of $r experience, but we consider that wasted time, you probably picked up bad habits doing $r. We want someone who's spend more time on $q than $r and who doesn't lie about fermented dairy and alkaloids."
How do I come up with these scenarios? What is my formula? It's based on an article I once read by a Canadian politician who described the right to privacy as simply the right to not be known before someone actually meets you, to have no false representations before you. (And then I added details about yogurt and caffeine b/c that's what I'm consuming this morning and afternoon.)