Hacker News Board Hacker News, browsed like a classic message board
Live data from Hacker News

How Gmail’s New Inbox Is Affecting Open Rates

blog.mailchimp.com

Post reply on HN
Print view View original

61–70 of 223 posts

Re: How Gmail’s New Inbox Is Affecting Open Rates

#61

Post by tobtoh »

matthewmacleod wrote: post #45
thrownaway2424 wrote: post #26

Earlier quoted context omitted.

A lot of people think that their special snowflake of a spam is the one that users actually want to see. These people deserve to be tasered in the mouth repeatedly, but sadly that hasn't happened yet.

I don't understand this attitude; every email sent through services like MailChimp contains an explicit and obvious unsubscribe link, and their policies regarding unsolicited email are pretty strict. If you don't want to receive these emails, then unsubscribe - or, better yet, don't subscribe in the first place. This new feature seems excruciatingly pointless anyway. I want all of my emails to arrive into my inbox, w…

Just because it comes from Mailchimp and/or includes an obvious unsubscribe link doesn't mean it's not spam. There are countless sites whose default behaviour goes like this:

* require an email address to create an account to use their service

* without stating this, automatically assume that they now have permission to send you whatever email they want - admin emails, special offers, partner promotions etc

* assume that because they provide an unsubscribe link, those emails are automatically not spam.

It's those sites which I'm really glad Gmail automatically filters them out. Providing an email address because that's a requirement to have an account is not the same thing as giving approval to receive all your marketing and promotion spam.

Re: How Gmail’s New Inbox Is Affecting Open Rates

#62

Post by ig1 »

One big problem is that it's hitting event emails which tend to use similar email services for distribution. If an event has to be cancelled last minute or if there is some major changes and the announcement email gets missed it could easily cost someone a significant amount of money.

Re: How Gmail’s New Inbox Is Affecting Open Rates

#63

Post by MisterBastahrd »

aet wrote: post #9

This is off-topic, but if people don't like ads, why don't they just use Gmail with POP3 or IMAP?

You seriously don't understand the difference between an ad popping up somewhere on the page and an ad you have to delete when it enters your inbox?

Re: How Gmail’s New Inbox Is Affecting Open Rates

#64

Post by limejuice »

untog wrote: post #13

Am I the only person that had a "Promotions" filter added to their Gmail ages ago? I've also not got the new tabs, either. I'm wondering if I am in some lost zone.

I also don't have Promotions tab either. I just tried editing Settings and Saving, and still no Promotions tab.

I use lots of filters and labels to categorize my mail already. I have label 'Shopping' and have a bunch of filters set to skip inbox, so I only see it if I click the 'Shopping' label. This works well for sales emails I am subscribed too, but doesn't help for new sales emails, although most of that ends up in the Spam folder.

Re: How Gmail’s New Inbox Is Affecting Open Rates

#65

Post by nutmeg »

Ricapar wrote: post #16

For some reason, this paragraph irked me more than it should have: If the subscriber has tabs but they didn’t opt to include the Promotions tab, Gmail will deliver to Primary instead. That’s good news. Other than that, we’re definitely testing the new inbox and trying to figure out how it works. My sense is that Gmail wants all marketing email to go to the Promotions tab. Even if we did find a tricky way into the Pri…

I enjoy the format of email newsletters and several use Mailchimp. For some reason, the email newsletters I have purposefully subscribed to and want to read are going to the Promotions tab. I can see how that would be a problem.

I understand the negative reaction to the word "marketing", but anything I don't want to see shouldn't show up in my Inbox at all as it should be flagged as Spam.

Re: How Gmail’s New Inbox Is Affecting Open Rates

#66

Post by malandrew » 

    "I’ve heard a lot of people asking how they can get out of 
    the Promotions tab and into the Primary tab."
You should have told them that if they are in the promotions tab then that is probably where they should be. Sending promotional bulk emails and wanting to be in the primary tab is antithesis to what customers want. Being a promotional email in the primary tab I would imagine would be more likely to be marked as spam.

Re: How Gmail’s New Inbox Is Affecting Open Rates

#67

Post by limejuice »

limejuice wrote: post #64
untog wrote: post #13

Am I the only person that had a "Promotions" filter added to their Gmail ages ago? I've also not got the new tabs, either. I'm wondering if I am in some lost zone.

I also don't have Promotions tab either. I just tried editing Settings and Saving, and still no Promotions tab. I use lots of filters and labels to categorize my mail already. I have label 'Shopping' and have a bunch of filters set to skip inbox, so I only see it if I click the 'Shopping' label. This works well for sales emails I am subscribed too, but doesn't help for new sales emails, although most of that ends up…

Settings -> Configure Inbox -> Save worked for me. Now I have Promotions tab.

Re: How Gmail’s New Inbox Is Affecting Open Rates

#69

Post by sp332 »

They should be glad for the Promotions tab. Now that promotional emails aren't gumming up my primary inbox, I'm much less likely to unsubscribe from them. I don't mind having coupons for stores I rarely visit, or newsletters for projects I'm vaguely interested in, since I don't have to deal with them every time I open my mail.
Post reply on HN