I'm glad that Open Rates are going down.
I don't want your sales-funnel emails full of doublespeak and marketing buzzwords.
You think your email is full of helpful info about your product but it's not. It's just spam.
How Gmail’s New Inbox Is Affecting Open Rates
51–60 of 223 posts
Re: How Gmail’s New Inbox Is Affecting Open Rates
#52"For marketers who are trying to establish a personal relationship with their customers..."
Isn't that kind of an oxymoron? How can the relationship be "personal" when one side of it (the marketer's side) is really just algorithmically-generated (and by that I do not necessarily mean "computer-generated") and the conversation is one-way?
Re: How Gmail’s New Inbox Is Affecting Open Rates
#53For some reason, this paragraph irked me more than it should have: If the subscriber has tabs but they didn’t opt to include the Promotions tab, Gmail will deliver to Primary instead. That’s good news. Other than that, we’re definitely testing the new inbox and trying to figure out how it works. My sense is that Gmail wants all marketing email to go to the Promotions tab. Even if we did find a tricky way into the Pri…
As a GMail user, if you drag an email from the Promotions tab to the Primary tab, it will ask you if you want future messages from the sending address to go to Primary. This is the right way to do it. Users should be in charge of categorizing their email, not marketers.
Re: How Gmail’s New Inbox Is Affecting Open Rates
#54Earlier quoted context omitted.
A lot of people think that their special snowflake of a spam is the one that users actually want to see. These people deserve to be tasered in the mouth repeatedly, but sadly that hasn't happened yet.
I don't understand this attitude; every email sent through services like MailChimp contains an explicit and obvious unsubscribe link, and their policies regarding unsolicited email are pretty strict. If you don't want to receive these emails, then unsubscribe - or, better yet, don't subscribe in the first place. This new feature seems excruciatingly pointless anyway. I want all of my emails to arrive into my inbox, w…
"Subscribing in the first place" almost always consists of forgetting to uncheck the "default opt-in" -- also known as opt-out, to normal people. There are also services (including Google) who unilaterally change your preferences from opted-out to opted-in.
Personally, I consider any promotional mail that was not double-opted-in (that is I had to take some affirmative action to receive a confirmation link, and then I confirmed it) to be spam. I also consider any promotional materials stapled to transactional mail to be spam. I know I am not unique in this opinion.
Re: How Gmail’s New Inbox Is Affecting Open Rates
#55I really liked the idea of the new inbox at first but right now its overzealousness with the Promotions tab is tempting me to merge everything back into Primary. Daily VC news emails are not promotions; digests of roguelike updates are not promotions; emails from my grandmother to try a brownie recipe aren't promotions (well, I guess they sorta are.) (Yes, you can train it to send emails from X@Y.Z to primary by defa…
I quite like it, but I'm having to do some work to train it to send some ebay junk into promotion and send some useful ebay stuff from promotion into primary.
I do wonder if Google is using my training data to help other people?
And if they are, should that be scary? Because a lot of people are idiots and I'm not sure I want them to have much influence on my inbox. (See, for example, Google dropping the + operator in search because so few people used it, and even less people used it correctly.)
Re: How Gmail’s New Inbox Is Affecting Open Rates
#56"For marketers who are trying to establish a personal relationship with their customers..." Isn't that kind of an oxymoron? How can the relationship be "personal" when one side of it (the marketer's side) is really just algorithmically-generated (and by that I do not necessarily mean "computer-generated") and the conversation is one-way?
Key word is trying...
Re: How Gmail’s New Inbox Is Affecting Open Rates
#57Earlier quoted context omitted.
But how much confidence do you have in the classification? I find myself polling all the tabs so I don't miss anything important. An example: my Amazon seller notifications go the the Promotions tab.
just drag the email into the primary tab and it will always put it there
Sure, and then I have to keep polling the Promotions tab to find out if there's any new stuff being classified in there.
Re: How Gmail’s New Inbox Is Affecting Open Rates
#58"For marketers who are trying to establish a personal relationship with their customers..." Isn't that kind of an oxymoron? How can the relationship be "personal" when one side of it (the marketer's side) is really just algorithmically-generated (and by that I do not necessarily mean "computer-generated") and the conversation is one-way?
To give an example, pretend I'm a coffeeshop with a MailChimp list of ~200 subscribers.
1. I send out an email to my subscribers saying "Hey, what do you guys want to see improved with your Uptown Coffee experience?"
2. Customers respond with responses ranging from things like "cheaper coffee lol" to "I really like the atmosphere but I get frustrated because sometimes there isn't anywhere to sit!"
3. I can respond personally to these emails and get more information, at which point I get to make business decisions that result in happier customers and (hopefully) more revenue.
Re: How Gmail’s New Inbox Is Affecting Open Rates
#59Earlier quoted context omitted.
A lot of people think that their special snowflake of a spam is the one that users actually want to see. These people deserve to be tasered in the mouth repeatedly, but sadly that hasn't happened yet.
I don't understand this attitude; every email sent through services like MailChimp contains an explicit and obvious unsubscribe link, and their policies regarding unsolicited email are pretty strict. If you don't want to receive these emails, then unsubscribe - or, better yet, don't subscribe in the first place. This new feature seems excruciatingly pointless anyway. I want all of my emails to arrive into my inbox, w…
The problem is that there are more than two buckets. Most MailChimp type emails are not spam, but they would probably fall in the bacn category. People generally don't want to unsubscribe, but they also don't need their day interrupted in order to see the latest marketing material as soon as it arrives. That is the purpose of the promotions tab. You can ignore those semi-relevant emails until you are ready to look at them.
Re: How Gmail’s New Inbox Is Affecting Open Rates
#60Earlier quoted context omitted.
A lot of people think that their special snowflake of a spam is the one that users actually want to see. These people deserve to be tasered in the mouth repeatedly, but sadly that hasn't happened yet.
I don't understand this attitude; every email sent through services like MailChimp contains an explicit and obvious unsubscribe link, and their policies regarding unsolicited email are pretty strict. If you don't want to receive these emails, then unsubscribe - or, better yet, don't subscribe in the first place. This new feature seems excruciatingly pointless anyway. I want all of my emails to arrive into my inbox, w…
90% of the people of the internets don't seem to be able to grasp smart-filters or folders; Gmail is spoon(read: force)-feeding them a nice-looking folder system instead.