How Gmail’s New Inbox Is Affecting Open Rates
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How Gmail’s New Inbox Is Affecting Open Rates
1–10 of 223 posts
Re: How Gmail’s New Inbox Is Affecting Open Rates
#2Interesting, but is it really true 'normal' open rates are also only 13%? Or is this how it's measured, e.g. only including people who click 'show images', and thus load the tracking pixels?
Re: How Gmail’s New Inbox Is Affecting Open Rates
#3It's definitely affecting how I open my emails. Promotions just get straight deleted.
Re: How Gmail’s New Inbox Is Affecting Open Rates
#4Interesting, but is it really true 'normal' open rates are also only 13%? Or is this how it's measured, e.g. only including people who click 'show images', and thus load the tracking pixels?
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Re: How Gmail’s New Inbox Is Affecting Open Rates
#5This change is going to be brutal for anyone with a newsletter.
No implication that this is the reason for the change, but it probably means more spending on traditional web advertising.
Re: How Gmail’s New Inbox Is Affecting Open Rates
#6It's definitely affecting how I open my emails. Promotions just get straight deleted.
The tabs feature is a godsend. It's definitely affecting my email behavior and making me a happier person. Instead of deleting individual marketing emails or sometimes trying to unsubscribe, I can now just ignore them completely!
Re: How Gmail’s New Inbox Is Affecting Open Rates
#7Interesting, but is it really true 'normal' open rates are also only 13%? Or is this how it's measured, e.g. only including people who click 'show images', and thus load the tracking pixels?
Typically the open rate is the combination of unique users who download images (along with the tracking pixel embedded) and unique users who click on tracked links from within the email.
Re: How Gmail’s New Inbox Is Affecting Open Rates
#8Interesting, but is it really true 'normal' open rates are also only 13%? Or is this how it's measured, e.g. only including people who click 'show images', and thus load the tracking pixels?
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Re: How Gmail’s New Inbox Is Affecting Open Rates
#9This is off-topic, but if people don't like ads, why don't they just use Gmail with POP3 or IMAP?
Re: How Gmail’s New Inbox Is Affecting Open Rates
#10I used to "open" marketing emails for fractions of a second while browsing my inbox with keyboard shortcuts. I go to the next email, and if it's a marketing email, I move to the next email.
But with the Promotions tab, I check the titles, and if they're not interesting, I mark them together as read without opening it.
So, my reading behaviour hasn't changed even though tracking my open rate with tracking pixels will now show different results. If it's an interesting email, I'll read it. If not, I won't.