This post is clickbait with basically zero content. The story of Nissan.com is well known to anyone who's been around the web for long. After all the battle started in the '90s. This article is saying "The web is important! Nissan Motor Company wants to own nissan.com!" No shit.
Meanwhile, the site that OP's article was posted on is "the course website for the suite of law & technology courses at Yale University offered by Elizabeth Stark and Brad Rosen" (which is apparently CPSC 183, 184, 185 at Yale University). Publish date of the piece was 2011. So as far as sources go, I'm not sure how much better you could get than this. Not even a single ad, and right under 500 words, which is a nice size for a short take on the subject.
1. http://en.wikipedia.org/wiki/Nissan#Nissan_Motor_Co_v._Nissa...