Live data from Hacker News

Ads in Gmail displayed as normal emails?

twitter.com

231–240 of 275 posts

Re: Ads in Gmail displayed as normal emails?

#232
post #36

Registered specifically to post this. Today seems to be an interesting day on HN. First, Google's ad revenue's are down ~5%, every jumps up and down saying the end is near and they need to shape up before they fade into irrelevance. Now a hint of a forthcoming feature where they are doing just that, making a change to increase revenue and people lose their minds. Lets think about this. The feature is under Promotions…

Google's advertising revenues are not down 5%. Google's total revenue is up 19% year over year and 1% quarter over quarter. All categories of revenue are up except for network revenue (which is up 7% Y/Y but down 2% Q/Q).

You may be thinking of the share price which in after hours trading dropped 5% but recovered most of that this morning. Or perhaps you're thinking about the Cost-Per-Click metric which decreased somewhere around 5%.

http://investor.google.com/pdf/2013Q2_google_earnings_slides...

Re: Ads in Gmail displayed as normal emails?

#233
post #207

Earlier quoted context omitted.

The gmail I have now is a shadow of what it was when I was invited in more than a decade ago. I so rarely login (it's a backup dumping ground now) that I can't find what I want, it's non-intuitive, things aren't where they used to be and I can't stand it. I might just be getting old though...

So ... you're complaining that a service you don't really use has changed and your old understanding of it won't help you to find your way now? I get frustrated when I go back to my hometown and am confronted with new streets and missing landmarks, but it certainly isn't their fault.

The changes are why I left, mainly the realisation that the adverts matched things I was typing (duh..), but also the hard sell attempts to get more data - phone number, location, Google+. Interface changes compounded my dislike. Edit for typo.

Re: Ads in Gmail displayed as normal emails?

#234
post #159
post #140

Earlier quoted context omitted.

So far, Google hasn't shown ads in search results that look like other search results though. This seems like a shift for them.

While they were never exactly the same visually, they show up under the search field, have the same link and text structure...the only difference in the lightly shaded background

I'm not sure if it's my imagination, but the shading seems to have gotten a lot lighter. It used to be quite clear what was a search ad and what was a result, but now you have to look closely.

Re: Ads in Gmail displayed as normal emails?

#235

Earlier quoted context omitted.

Fastmail has been around since 1999, I think it's going to be okay.

But here's the issue: Fastmail themselves may have been able to keep running indefinitely, but they're not Fastmail anymore. They're Fastmail from Opera. If Opera shuts down, what's the guarantee that they will let their purchases keep running? Basically, since they sold themselves to Opera, they're at Opera's mercy to keep running. If Opera shuttered their doors or if Opera felt like pulling a Google Reader, there g…

At the very least (assuming the division is not operating at a loss) I think it would likely be sold off or spun out as a separate entity before opera shutdown.

Re: Ads in Gmail displayed as normal emails?

#237
post #221

Earlier quoted context omitted.

That, unfortunately, doesn't seem to work on the Android client (did that for the webapp). I'd give the app a bad rating for becoming more and more crappy, but I have no G+ account, cannot have a G+ account and therefor are unable to participate..

I disabled it on the web client and those labels do not appear on the Android app for me.

Additionally, you can disable the promotions tab individually. I just have "Updates" and "Forums". For now, it seems very easy to opt out.

Re: Ads in Gmail displayed as normal emails?

#238
post #80
post #39

Email used to be fun, then spammers came, then good email providers added spam filters and made email fun again, now email providers are sending us spam. The circle is almost complete.

> now email providers are sending us spam Mine isn't. Get used to it: if you aren't paying for the service, you're not their client and they are not your provider. You're their product. It's not pretty, but sadly this is how life tends to work :-).

So I pay for Cable and I still have to watch endless commercials. Paying for something doesn't guarantee anything.

Re: Ads in Gmail displayed as normal emails?

#240
post #217

Okay. So this style of advertising is known as "native/integrated advertising". As someone who runs a startup doing the same, I have few things: 1. Google has been doing this for years. It was known as "adwords". It's multi-billion dollars tool that gave birth to SEM. 2. It is limited to promotions tab. Promotions tab is where users go to check their promotional emails. I doubt Gmail will move them to real inbox. In…

I have a few things too: 1. This new "feature" is basically automated filters. Most folks who've used gmail for years have at least some filters set up. Google didn't say anything about throwing ads in the promotions tab, so this is a little...strange. 2. Slippery slope. How long until this populates the main inbox tab? I bet google could even charge differently depending on which tab you want your ads to show up in.…

1. I agree, Google must do something to inform users about these auto categorizations

2. I doubt they will populate primary inboxes with ads. They created promotions tab for that so they must've thought about it long and hard. Believe me, when people like me who work in ads businesses think about introducing new ads/formats, we worry about lot of things. Ads are not about making money. Ads are about ensuring users find them useful, brands also demand that. Lastly, even if I run ad related business, I'm an average user too, I have my family who have no clue about how digital advertising works. So whatever decisions I make is important for me, my family and my users given it's implications.

3. Google axed some of the products you mentioned cause they were not sustainable for them. I doubt that will be the case for Gmail. It's most popular web-mail service.

4. No they can't as far as my knowledge goes. But someone might figure out a way to block them.

5. I was part of invite only club in 2004. And I also miss some of the cutting-edge innovations that gmail brought e.g. storage, speed, agility etc. I personally find these auto categorizations to be extremely useful. It has cleaned up my cluttered inbox. And ads are also part of it but their impact is minimal.

Post reply on HN