Earlier quoted context omitted.
Actually the challenge is drive-by injection not the site per-se. Chrome didn't flag it as such but if you spend time crawling the web you will notice that it is a not-unusual weapon in the arsenal to put up a web site, and have it inject visitors with a tracking cookie/script/trojan. Sort of a variation on honeypots. Thus it helps to be alert when popping into such sites.
Do not run JS or Flash on untrusted websites.
If I'm both curious and suspicious (so in my most tin-hatish of moods) I fire up a virtualbox instance with a clean image, look at the site, and then delete that virtual machine image. That seems to also have an unintended prophylactic effect since virus investigators like to run viruses in VMs so malicious payloads don't fire if they detect they are running in a VM (at least according to the F-secure blog).
But either way, my point was that just visiting a site that wants to get you is a risk, whether or not you think you are protected.