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Ideas on how to improve customer conversion and ease of use

goodui.org

71–80 of 152 posts

Re: Ideas on how to improve customer conversion and ease of use

#71
I found this an interesting read (I happen to use noscript and so saw a long scrolling page with no jumping footer).

However, as the 'call to action' at the bottom of the page suggests more content to come, I have to wonder if the address of this page (http://goodui.org/) will remain the same or if the new content will replace this content. There appears to be no easily discoverable 'permalink'. Is this a noscript artefact?

Re: Ideas on how to improve customer conversion and ease of use

#72
post #23

Earlier quoted context omitted.

The footer isn't so bad on a rMBP, but that's still not a very good excuse for why it's so big on lower resolution machines. I did find the information on the page quite helpful.

This is a trend I've noticed on a lot of sites that is unavoidable but still makes life harder for some. Now that everyone has high-resolution displays web elements tend to be built at larger sizes to get the same effective size on the newer screens. However, for people like me that spend half their time on a 1366x768 laptop, the elements just look huge and little meaningful content fits on the page. This is true of…

I'm currently using a Dell U2410 display with a resolution of 1920x1200 and the banner was abnormally large.

Re: Ideas on how to improve customer conversion and ease of use

#73

As I scrolled down, reading each point, I began to notice something happening to the number of each item in the periphery of my vision. It took until point 5 before I figured out what it was: the circle around the number is dark grey until it gets to around the top quarter of the screen (on my screen, at least) at which point it becomes light grey. I'm still trying to decide if this is a good idea. Now that I have in…

They actually provide an easy way to get back to the next point to read, even if you've left and returned. Pretty cool!

Re: Ideas on how to improve customer conversion and ease of use

#74
post #61

Undo's, yes! Power users aren't tripped up with an annoying confirmation. Novice users can revert. This seems a much better paradigm. Are there any cases where this doesn't make for good UX?

Lots of actions are destructive and can't work with an "undo" quite so well as in that example. I would prefer to see a confirm diglogue for deleting an account, changing a password, that sort of thing. I would tend to avoid it anyway, as an undo button isn't something users are going to be looking out for in a web context.

Not to mention, that for many of these destructive actions adding a undo function often incurs in higher storage costs.

For example, in the case of deleting information, the easiest way to provide an undo function is to never really delete anything and just flag as deleted (something that doesn't free up storage, and if implemented without the users' knowledge, is abusive in terms of data privacy and ownership).

As for users not expecting the existence of an undo button in a web context, well, Gmail for instance has an "undo" link for lots of actions (archiving, moving to trash, etc.). I'm sure other web services provide similar things too.

Re: Ideas on how to improve customer conversion and ease of use

#75
post #7

Meanwhile a distracting footer covers >25% of the page, and clicking the intuitive "down arrow"-looking thing does nothing, nor is there an obvious close button. You close it with that über-readable burnt-orange-on-charcoal link "Ok, enough already. Hide the footer." Either they assume the user scans for "Ok," when wanting to close something, or that they skim sentences from the inside-out. If you do close it and cli…

Ugh. It felt extremely weird to read an entire article with that thing obscuring such a huge part of the bottom of the page. The best description of the feeling that I can think of is that it kind of felt like I was reading it by shoulder-surfing somebody else's browsing session on the train.

That, and the general focus of the content itself, put across a message of conversion-centric design rather than human-centric design. Ignoring the way a person feels while interacting your design just to increase signup conversions. Not nice.

Re: Ideas on how to improve customer conversion and ease of use

#76
post #7

Meanwhile a distracting footer covers >25% of the page, and clicking the intuitive "down arrow"-looking thing does nothing, nor is there an obvious close button. You close it with that über-readable burnt-orange-on-charcoal link "Ok, enough already. Hide the footer." Either they assume the user scans for "Ok," when wanting to close something, or that they skim sentences from the inside-out. If you do close it and cli…

oooh! so _thats_ how you hide it :)

I actually didn't see the footer at all, shows how my brain learned to keep me sane.

Re: Ideas on how to improve customer conversion and ease of use

#78

Undo's, yes! Power users aren't tripped up with an annoying confirmation. Novice users can revert. This seems a much better paradigm. Are there any cases where this doesn't make for good UX?

I still think a confirmation with "Don't ask again" is a much better solutions.

Power users see it once, understand what'll happen and turn it off, no annoying confirmation after they've identified as a power user.

Novice users would, I think, feel better about a confirmation than an undo - if you need an undo you've made a mistake and that's not a good feeling, if you see a confirmation the service is looking out for you.

Re: Ideas on how to improve customer conversion and ease of use

#79
post #7

Meanwhile a distracting footer covers >25% of the page, and clicking the intuitive "down arrow"-looking thing does nothing, nor is there an obvious close button. You close it with that über-readable burnt-orange-on-charcoal link "Ok, enough already. Hide the footer." Either they assume the user scans for "Ok," when wanting to close something, or that they skim sentences from the inside-out. If you do close it and cli…

And completely broken on iPhone.

Re: Ideas on how to improve customer conversion and ease of use

#80

Testimonials are one of the things that make me skip things right away. I would explain why, but I'm afraid that would at best be used to find ways to circumvent that, and deprive me of one of the litmus tests for mediocrity and needyness. Speaking of needy: Calls to action I accept from activists, but that's it. Just describe the service or product, name the price, instead of treating me like a moron who needs to pu…

Based on much experienced I can confidently say that testimonials are one of the most powerful promotional devices you can use. Perhaps the ones you are seeing have not been done properly. Even just displaying logos of some marquee customers is extremely powerful.
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