Live data from Hacker News

Ideas on how to improve customer conversion and ease of use

goodui.org

21–30 of 152 posts

Re: Ideas on how to improve customer conversion and ease of use

#21
This is a great list of resources!

I'd be very interested to see how well it converted, as it would seem that the main idea is to get people to sign up to Jakub's email list (which I have done on the strength of the material).

Jakub, would you be willing to share your conversion numbers from the influx of HN traffic based on this page? Maybe send it out in the newsletter I just signed up for :-)

edit why the downvote?

Re: Ideas on how to improve customer conversion and ease of use

#22
post #4

Seems alot like advertising instead of real nice UI. Recommending instead of showing equal choices is pretty bogus - how do they know me?

It's not saying use some kind of development trick to ID your user. I believe the purpose of this tip is to make a stronger emotional connection with the users. By using a recommendation as opposed to just a list of choices, that lends itself to a more "personalized experience" -- even if that list is exactly the same

But how is that not psychological trickery?

Re: Ideas on how to improve customer conversion and ease of use

#23
post #7

Meanwhile a distracting footer covers >25% of the page, and clicking the intuitive "down arrow"-looking thing does nothing, nor is there an obvious close button. You close it with that über-readable burnt-orange-on-charcoal link "Ok, enough already. Hide the footer." Either they assume the user scans for "Ok," when wanting to close something, or that they skim sentences from the inside-out. If you do close it and cli…

The footer isn't so bad on a rMBP, but that's still not a very good excuse for why it's so big on lower resolution machines. I did find the information on the page quite helpful.

Re: Ideas on how to improve customer conversion and ease of use

#24

Testimonials are one of the things that make me skip things right away. I would explain why, but I'm afraid that would at best be used to find ways to circumvent that, and deprive me of one of the litmus tests for mediocrity and needyness. Speaking of needy: Calls to action I accept from activists, but that's it. Just describe the service or product, name the price, instead of treating me like a moron who needs to pu…

It's a list of things to try out in order to improve conversions. Individual items on the list may not appeal to you (or me, either), but that misses the point of the article.

Re: Ideas on how to improve customer conversion and ease of use

#25
post #7

Meanwhile a distracting footer covers >25% of the page, and clicking the intuitive "down arrow"-looking thing does nothing, nor is there an obvious close button. You close it with that über-readable burnt-orange-on-charcoal link "Ok, enough already. Hide the footer." Either they assume the user scans for "Ok," when wanting to close something, or that they skim sentences from the inside-out. If you do close it and cli…

NoScript wins again. I didn't even know there was a problem until I went back and deliberately turned on scripting for the domain.

(I mention this just because in the periodic NoScript debates that show up here, I think people don't believe me when I say for every site it hurts, there's another site it silently improves.)

Re: Ideas on how to improve customer conversion and ease of use

#26
post #15

Earlier quoted context omitted.

I can certainly see some valid points. It's a bit unfair to judge fair points on the (poor) design choices the website made.

If your domain name is goodui.org and you lead with "A Good User Interface ... is easy to use." you'd better be damned serious about user interfaces. That's my take.

You are really harping on the footer.. I don't think that because you have 1 simple disagreement in his UI makes him "not dammed serious about user interfaces". The guy makes his life with UI.

Re: Ideas on how to improve customer conversion and ease of use

#29
post #4

Seems alot like advertising instead of real nice UI. Recommending instead of showing equal choices is pretty bogus - how do they know me?

It's not saying use some kind of development trick to ID your user. I believe the purpose of this tip is to make a stronger emotional connection with the users. By using a recommendation as opposed to just a list of choices, that lends itself to a more "personalized experience" -- even if that list is exactly the same

the purpose of this tip is to make a stronger emotional connection with the users

Actually, the idea is to "make them" make an emotional connection with product.

This is as nice as the Japanese using robot pets to keep the elderly company. This is not an emotional connection, this is playing tricks on fools to sell them shit they don't need.

Whatever happened to the idea that maybe, just maybe, some people land on your page for whatever reasons, and not because they have any use for what you're selling? That you're not entitled to every single last one of them? If they see 5 products, and don't really want any of them, what's the problem with that? Why nudge and prod and leer ever which way?

Post reply on HN