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Ideas on how to improve customer conversion and ease of use

goodui.org

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Re: Ideas on how to improve customer conversion and ease of use

#31

Post by mhd »

ape4 wrote: post #4

Seems alot like advertising instead of real nice UI. Recommending instead of showing equal choices is pretty bogus - how do they know me?

Well, it puts "high conversion rate" before "easy to use" in the very first sentence, so I kinda guessed that if there's a choice to be made between "good for the product" and "good for the user", the former path would be taken. And I would say that that choice has to be made quite often in UIs...

(Never mind that generically talking about "UI" when it's just about online page layot -- and not even the entirety of that -- is a bit misleading and/or exaggerated.)

Re: Ideas on how to improve customer conversion and ease of use

#32

Post by elliottcarlson »

oinksoft wrote: post #7

Meanwhile a distracting footer covers >25% of the page, and clicking the intuitive "down arrow"-looking thing does nothing, nor is there an obvious close button. You close it with that über-readable burnt-orange-on-charcoal link "Ok, enough already. Hide the footer." Either they assume the user scans for "Ok," when wanting to close something, or that they skim sentences from the inside-out. If you do close it and cli…

And for me on my desktop the footer was so un-noticeable that I had to go back to the page to even see what it was that you had an issue with.

Re: Ideas on how to improve customer conversion and ease of use

#33

Post by kenkam »

oinksoft wrote: post #7

Meanwhile a distracting footer covers >25% of the page, and clicking the intuitive "down arrow"-looking thing does nothing, nor is there an obvious close button. You close it with that über-readable burnt-orange-on-charcoal link "Ok, enough already. Hide the footer." Either they assume the user scans for "Ok," when wanting to close something, or that they skim sentences from the inside-out. If you do close it and cli…

Not when their second advice is ... give a gift? What's that got to do with UI?

Edit: It's a good idea, great marketing idea, in fact. But when you're advertising ideas to improve UI, I will be quicker to judge...

Re: Ideas on how to improve customer conversion and ease of use

#35

Post by kcorbitt »

joeblau wrote: post #23
oinksoft wrote: post #7

Meanwhile a distracting footer covers >25% of the page, and clicking the intuitive "down arrow"-looking thing does nothing, nor is there an obvious close button. You close it with that über-readable burnt-orange-on-charcoal link "Ok, enough already. Hide the footer." Either they assume the user scans for "Ok," when wanting to close something, or that they skim sentences from the inside-out. If you do close it and cli…

The footer isn't so bad on a rMBP, but that's still not a very good excuse for why it's so big on lower resolution machines. I did find the information on the page quite helpful.

This is a trend I've noticed on a lot of sites that is unavoidable but still makes life harder for some. Now that everyone has high-resolution displays web elements tend to be built at larger sizes to get the same effective size on the newer screens. However, for people like me that spend half their time on a 1366x768 laptop, the elements just look huge and little meaningful content fits on the page. This is true of sites from The Verge to the new Google+ layout to even the text size on Medium.

Re: Ideas on how to improve customer conversion and ease of use

#36

Post by PavlovsCat »

nhebb wrote: post #24
PavlovsCat wrote: post #18

Testimonials are one of the things that make me skip things right away. I would explain why, but I'm afraid that would at best be used to find ways to circumvent that, and deprive me of one of the litmus tests for mediocrity and needyness. Speaking of needy: Calls to action I accept from activists, but that's it. Just describe the service or product, name the price, instead of treating me like a moron who needs to pu…

It's a list of things to try out in order to improve conversions. Individual items on the list may not appeal to you (or me, either), but that misses the point of the article.

My point is that this only works on people who should be educated to the point that it no longer works on them. Fuck "increasing conversions".

Re: Ideas on how to improve customer conversion and ease of use

#37

Post by RyanMcGreal »

As I scrolled down, reading each point, I began to notice something happening to the number of each item in the periphery of my vision. It took until point 5 before I figured out what it was: the circle around the number is dark grey until it gets to around the top quarter of the screen (on my screen, at least) at which point it becomes light grey.

I'm still trying to decide if this is a good idea. Now that I have inferred it is functioning as a kind of visited-link visual effect, I can leave the page, return later, and quickly pick up where I left off.

Then again, none of the points are long to read. Worse, I've left the page after finishing reading point 7 and have no real interest in returning now, let alone after enough time has passed that I've forgotten where I left off (in which case I would likely also have forgotten what I had already read).

In other words, I'm inclined to think that this is mainly a needless visual distraction that actually disrupted me from reading the piece and has ever-so-slightly nudged me toward the decision not to bother returning to it.

That would seem to fall under the category of Bad UI.

Re: Ideas on how to improve customer conversion and ease of use

#38

Post by ctdonath »

The concept of "Good UI" covers way more than "a few quick pointers for selling a product".

Kinda like going to a page called "goodcuisine.com" and finding it's a dozen suggestions about cooking and topping hamburgers, with half the points dwelling mostly on arranging utensils, and a big persistent chunk of the page devoted to disposable plates.

Great domain name, squandered.

Re: Ideas on how to improve customer conversion and ease of use

#39

Post by stephengillie »

oinksoft wrote: post #7

Meanwhile a distracting footer covers >25% of the page, and clicking the intuitive "down arrow"-looking thing does nothing, nor is there an obvious close button. You close it with that über-readable burnt-orange-on-charcoal link "Ok, enough already. Hide the footer." Either they assume the user scans for "Ok," when wanting to close something, or that they skim sentences from the inside-out. If you do close it and cli…

Their mobile experience is crummy. Words stacked up on one side, footer covers either part of the first page or part of the second.

Re: Ideas on how to improve customer conversion and ease of use

#40

Post by throwit1979 »

kcorbitt wrote: post #35
joeblau wrote: post #23

Earlier quoted context omitted.

The footer isn't so bad on a rMBP, but that's still not a very good excuse for why it's so big on lower resolution machines. I did find the information on the page quite helpful.

This is a trend I've noticed on a lot of sites that is unavoidable but still makes life harder for some. Now that everyone has high-resolution displays web elements tend to be built at larger sizes to get the same effective size on the newer screens. However, for people like me that spend half their time on a 1366x768 laptop, the elements just look huge and little meaningful content fits on the page. This is true of…

Huh? All browsers on my rMBP upscales images( and css font-size specified in pixels )to match what the dimensions would be if the resolution were that of a standard 72-100dpi monitor.

Are there browsers where virtual pixels are not automatically scaled on retina displays?

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