Earlier quoted context omitted.
Why do you equate DRM with subscriptions? It's perfectly possible to have subscriptions to content without DRM.
A DRM-free subscription service would immediately lead to a ripper tool that would download everything in one month, which would immediately lead to Hollywood studio execs pitching hissy fits.
It does, however, stop people like me from subscribing to their service, as I refuse to pay for a service that is hampered by DRM this way, as from long experience as a Linux user, relying on formats that are not open and unencumbered is pretty much guaranteed to cause annoying hassles for me in some way or another with uses that I consider completely reasonable, and that does not include storing copies or distributing the content to others in any way.
It's a nice try from Netflix. Dropping Silverlight is great. But it's not enough.