As an engineer I would have preferred to have seen a shot from under the car showing the actual process. It's unfortunate that they chose to record it from a hundred feet away. As for the reality of this swap deal. Well, it sounds like a logistical pain in the ass. You are required to come back and get your original battery pack back or pay the difference in cost for the new one. Option number two could be in the tho…
I think the business model needs to mimic that of the BetterPlace idea: Users of battery swapping stations pay a monthly fee, and the battery is seen more as a commodity which is rented by the user, but owned by the company. Coming back to get a battery is absurd, and should never happen.
I've tried to see it from my interlocutors' point of view, but the point still isn't getting through to me, I'm afraid.