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How Cults Seduce and What Marketing Can Learn From Them [pdf]

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Re: How Cults Seduce and What Marketing Can Learn From Them [pdf]

#31
post #11

I grew up a Jehovah's Witness (now attend a Presbyterian Church), and every piece of data in this article that touches them is bullshit. The idea that gold-rimmed glasses are banned is just bizarre. You may see a different pair of Witnesses come by at different times because that was who was out that day, not because there is any tactic. There are no "immediate superiors." You are not disfellowshipped for "questionin…

I grew up a Witness too (left some time ago). I like the spirit of the article but the inaccuracies do undermine the credibility of their sources. Here's what they got wrong:

"...talk about... New Light and the Ark of Salvation".

New light is the term used in Watchtower publications whenever doctrine is changed. It's not something that would be discussed with potential converts (householders to use their parlance). Ark of Salvation I'd never heard used in the over 16 years while attending (it could of course be a new or older term).

"...lead Witness would bring along a different assistant. ...according to accounts from people who have left the sect - it’s quite deliberate and it’s designed to get you hooked."

This wasn't a tactic I'd seen used or was told to use for return visits (returning to an interested person's house) or bible studies (reading and answering questions with them from a Watchtower publication). It wasn't stipulated in the publications used to direct the ministry: Our Kingdom Ministry or Organised to Accomplish Our Ministry.

"It is forbidden to wear gold rimmed glasses in the Jehovah’s Witnesses"

Completely wrong. I knew several Elders (local leaders of the congregation) who did.

"Anyone who questions an order is kicked out for ‘disfellowship’"

I did question fundamental Witness doctrine (no blood transfusions, smoking, no birthdays) and I wasn't disciplined in any way. Just like questioning your bosses decisions at work it's at their whim how they take it: if you're disciplined or not. Disfellowshipping (shunning of congregation members) isn't rare and it does happen for questioning doctrine ('apostasy') but the extreme statement made is not correct.

"every member has many basic duties... sell crafts"

No. Jehovah's Witnesses don't do these typical church coffee morning/bingo type fundraising activities. They only accept donations from the public for publications and personally donate money as they wish.

"cannot... drink"

Wrong. Alcohol in the congregations I attended was treated in the same way the general public treat it.

Re: How Cults Seduce and What Marketing Can Learn From Them [pdf]

#32
post #11

I grew up a Jehovah's Witness (now attend a Presbyterian Church), and every piece of data in this article that touches them is bullshit. The idea that gold-rimmed glasses are banned is just bizarre. You may see a different pair of Witnesses come by at different times because that was who was out that day, not because there is any tactic. There are no "immediate superiors." You are not disfellowshipped for "questionin…

As an ex-Jehovah's Witness, I agree this article gets a lot of things wrong. But they also are a crazy cult. I suggest the book "Crisis of Conscience" from an ex-governing body member if you're interested in JW's seedy history[1]. They started as a numerology-obsessed doomsday cult and evolved from there - the last time JWs sold off their possessions in anticipation of the end of the world was 1974, but it wasn't the…

That critique is entirely accurate, unlike the article. I second the Crisis of Conscience recommendation.

Re: How Cults Seduce and What Marketing Can Learn From Them [pdf]

#33
I started out reading because I thought it might be interesting. I continued to read only to see what else they'd get wrong. Of the referenced things of which I have some knowledge and experience (Harley's and their owners, for example), they got it fundamentally wrong. I can only assume they were just as inaccurate with the things I don't know much about.

To back my assertion, let's take Harley as an example. HOGs (which really are members of Harley's paid Harley Owners Group club, not Hells Angels members) were scaring off the well-to-do customers? The outlaw biker image is what kept HD in business. You may be an orthodontist during the week, but you can play dress-up and be a bad ass biker on the weekend. I don't when the lawyers were scars to buy a HD, but it hasn't been in the last 35 years that I've been riding.

It seems like the author started out with a premise, and then either pulled facts to suit their point, distorted the facts, or just plain made shit up.

Re: How Cults Seduce and What Marketing Can Learn From Them [pdf]

#34

Very interesting. Four thoughts. 1. I don't like the term "cult" and the baggage associated with it. "Cult" seems to mean "religion with fewer than 10 million adherents". The more politically correct (but also more useful term) is NRM: New Religious Movement. They don't all end up here: http://walkthrough.starmen.net/earthbound/image/maps/happyha... . Forming communities is one of the major reasons why people subscri…

Well written. Write more often.

Re: How Cults Seduce and What Marketing Can Learn From Them [pdf]

#35
post #34

Very interesting. Four thoughts. 1. I don't like the term "cult" and the baggage associated with it. "Cult" seems to mean "religion with fewer than 10 million adherents". The more politically correct (but also more useful term) is NRM: New Religious Movement. They don't all end up here: http://walkthrough.starmen.net/earthbound/image/maps/happyha... . Forming communities is one of the major reasons why people subscri…

Well written. Write more often.

He has a blog.

https://michaelochurch.wordpress.com/

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