I still think this is all ridiculous. Stopping support for a product that uses a certain standard doesn't mean you're against that standard, unless you're a conspiracy theorist. You can argue that they're against certain open standards if you want, but the canceling of Reader isn't actually evidence of that. Simultaneously putting effort into G+ is also not evidence of that. It's not even symbolic of that. It is only…
What's clear is that:
- Google is seeking to increase the monetary value of its users
- the way to do that is with social media (see Facebook, who are winning this battle hands down)
- they will push open standards under the bus where necessary, in order to drive users to Google+
As the former PM for Reader puts it (https://www.quora.com/Google-Reader-Shut-Down-March-2013/Why...):
"Let's be clear that this has nothing to do with revenue vs operating costs. Reader never made money directly (though you could maybe attribute some of Feedburner and AdSense for Feeds usage to it), and it wasn't the goal of the product.
Reader has been fighting for approval/survival at Google since long before I was a PM for the product. I'm pretty sure Reader was threatened with de-staffing at least three times before it actually happened. It was often for some reason related to social:
2008 - let's pull the team off to build OpenSocial
2009 - let's pull the team off to build Buzz
2010 - let's pull the team off to build Google+"