Favorite song on the album?
Don't Hold the Wall
Justin Timberlake Made a Fortune Giving His Album Away
31–40 of 53 posts
Re: Justin Timberlake Made a Fortune Giving His Album Away
#32Interesting, but it's hard to know how much impact streaming had on sales vs. other factors. For example, Justin Timberlake e also appeared on Saturday Night Live and then appeared on Late Night with Jimmy Fallon every night of the following week, both as sketch artist and musical guest. 6 nights of appearances on a broadcast network in a single week is an unusually high degree of promotion; I've never seen as much for any other album launch.
Re: Justin Timberlake Made a Fortune Giving His Album Away
#33It seems like music is the loss leader these days, I'm curious to know the pay day from touring.
From what I can tell, and the model I would advocate, is that recorded music is advertising for a live tour, which does make the money. And, IMHO, that is how it should be. A recording, to my mind, is faked music, produced to an inch of its like. Its like air brushing. A real artist, or musician, can perform live, and that is where they should make their money, performing their art. That is the artist. Buy a MP3 or C…
Have you ever heard Dark Side of the Moon live? Pink Floyd basically try to recreate the album note for note onstage, including playing tapes of the famous effects. The production was timeless, an integral part of the music. They have probably played it hundreds of times cover to cover over the years.
Or you can take, in contrast, Like Spinning Plates by Radiohead. The music was recorded backwards, then run forwards. Thom Yorke learned the backwards melody, which gives the lyrics a clipped, alien quality. When they perform this song live, they use significantly different instrumentation.
Is the album performance fake? No, it's impossible to do in any other way.
There are many more examples I know, including bands that aren't worth a D live and bands that just record their live performances in the studio and call it a record. For me, hearing an album that is hard to perform live is a thrill, can't wait to hear what the band does with it.
Re: Justin Timberlake Made a Fortune Giving His Album Away
#34My question: How much of this is Timberlake leveraging his success in careful, well-calculated ways—and winning big, and how much is it the streaming? The scarcity of new Timberlake material for seven years probably created an atmosphere where fans were super-curious. There are broader lessons in marketing here beyond just the streaming. The streaming is one element. A recent Billboard interview with JT's manager, Jo…
I'm also really impressed with Justin Timberlake's branding strategy (everything post "Dick in a Box"). I wonder how many people out there, like me, were converted from hater, to fan.
Count me in. He's one of the few pop artists I pay careful attention to.
Re: Justin Timberlake Made a Fortune Giving His Album Away
#35Justin Timberlake is a cool guy that makes great music.
And.. he shares his fun times with everyone, SNL, dick in a box, motherlover, 3somes with lady gaga, jizz in my pants etc, he even made the five timers club. Then he hangs out with Jimmy Fallon for 4 days, does a new tune every day and the absurdly funny suit and tie sketch. He tops it all with his medley.
Not to mention his acting career , guesting several big hits during the time he didn't make music himself.
He might have been gone for 7 years, but he really was here all the time building his street cred to unseen heights and backing it up with an album that is worth owning, just like the previous 2.
Re: Justin Timberlake Made a Fortune Giving His Album Away
#36It seems like music is the loss leader these days, I'm curious to know the pay day from touring.
From what I can tell, and the model I would advocate, is that recorded music is advertising for a live tour, which does make the money. And, IMHO, that is how it should be. A recording, to my mind, is faked music, produced to an inch of its like. Its like air brushing. A real artist, or musician, can perform live, and that is where they should make their money, performing their art. That is the artist. Buy a MP3 or C…
Wow, what gives you the right to define what sort of musical activities are valid? You come off as someone who resents artists and think they should only be allowed to make a living on your terms.
Re: Justin Timberlake Made a Fortune Giving His Album Away
#37Yes, but can a small time musician make a fortune giving their album away? Timberlake had prior fame and considerable marketing resources (including dollars) at his disposal to get the business model right. That makes a world of difference.
I've found that the most vocal proponents of copyright crackdowns and DRM are small-time musicians, authors, etc. Piracy won't affect Lady Gaga's sales, but for that indie band from JP you love so much, it could mean the difference between being able to feed their families with their music, and having to work a shit job and therefore play less, perhaps not playing at all, to make ends meet.
Re: Justin Timberlake Made a Fortune Giving His Album Away
#38Earlier quoted context omitted.
I'd assume that's 7.7 million track plays. 7.7 million * $0.005 = $38,500, which is the right order of magnitude. Then note that it says " less then [sic] half a cent per listen".
Sorry for OT but.. FFS! Now not even 'business journalists' can tell the difference between than and then.
They're just giving free reign to their creativity, man. Don't be like a king trying to rein on their parade.
Seriously, it is extremely depressing how low editorial standards have fallen.
Re: Justin Timberlake Made a Fortune Giving His Album Away
#39My question: How much of this is Timberlake leveraging his success in careful, well-calculated ways—and winning big, and how much is it the streaming? The scarcity of new Timberlake material for seven years probably created an atmosphere where fans were super-curious. There are broader lessons in marketing here beyond just the streaming. The streaming is one element. A recent Billboard interview with JT's manager, Jo…
I'm also really impressed with Justin Timberlake's branding strategy (everything post "Dick in a Box"). I wonder how many people out there, like me, were converted from hater, to fan.
I don't think "Dick in a Box", "Motherlover" and "Three way" were part of his marketing strategy. I think he's just a cool guy.
Re: Justin Timberlake Made a Fortune Giving His Album Away
#40Yes, but can a small time musician make a fortune giving their album away? Timberlake had prior fame and considerable marketing resources (including dollars) at his disposal to get the business model right. That makes a world of difference. I've found that the most vocal proponents of copyright crackdowns and DRM are small-time musicians, authors, etc. Piracy won't affect Lady Gaga's sales, but for that indie band fr…
True, but it's a double edged sword.
Before the internet and napster, were small-time musicians any better off? I still remember the market being dominated by big players with loads of commercial backing.
The tech makes music production much easier/cheaper and publicity/distribution trivial. The flipside of that technology is that it makes mass piracy much easier.
There are probably a lot of people willing to listen to obscure small time musicians for free, but how many of them would be willing to stump out $15 for a cd?