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How Google Sliced Away Our Knife Ads

knife-depot.com

91–100 of 341 posts

Re: How Google Sliced Away Our Knife Ads

#91
It's easy to see why Google banned these guys and not Amazon.com or Walmart. I could sum it up in one word: trust. Amazon and Walmart have it, these guys don't.

Personally, if I'm going to buy a knife, I'll buy it from Amazon. I trust them on a whole bunch of levels that I don't trust these guys.

Is it fair? I've been doing SEO / PPC for over a decade and its never, ever been fair.

Re: How Google Sliced Away Our Knife Ads

#92
post #31

This seems like a pretty clear-cut case of assuming that there is some intentional malice or favoritism in actions that are the result of an automated system. - Google adds some terms like "assisted opening knife" and "assist folding knife" so they are recognized as prohibited knife ads. Adding these terms could very well have been automated based on the terms having a strong association with other terms found alongs…

So we wait to see how it plays out...

Re: How Google Sliced Away Our Knife Ads

#93
post #78

You cannot wield the kind of economic power Google does and not be evil, at least for the working definition many people have of "evil". We've put a huge hunk of our intellectual and economic capital under the control of a marketing company. I really, really like Google, but I don't see this situation as being stable over a period of decades. Maybe 5-10 more years or so, but not a lot longer. These kinds of decisions…

Evil is a totally relative term. Google probably thinks they are being benevolent by taking an anti-weapons stance. I'd be inclined to disagree...

How did they take an anti-weapons stance? The article points out that this small vendor was kicked for selling exactly what the larger vendors sell.

Re: How Google Sliced Away Our Knife Ads

#94
post #9

Google is a two faced company who only cares about money. And unlike other companies, they only care about BIG business money not small business money. I know that all too well, they banned one of the web sites I owned for 'adult' content on first strike while competitors who had 10x the traffic (and 10x the reports of user uploaded adult content) remained in their network. I never spoke to a single person there, alw…

NEXUS 4 POWER USER RIGHT HERE

Re: How Google Sliced Away Our Knife Ads

#95

Earlier quoted context omitted.

> dealing with user-generated content (like these ads) is hard. That's not really an excuse because no one forces Google to be in the user generated ad business. They want money from advertisers so they should do all they can to offer the best service possible.

If the advertiser is not happy with Google's service, they are free to use another service. "no one forces you to do X" argument cuts both ways?

Unfortunately that other service doesn't exist. Sure there are other places to advertise but for a lot of businesses it won't come close to replacing Adwords.

Re: How Google Sliced Away Our Knife Ads

#96

You cannot wield the kind of economic power Google does and not be evil, at least for the working definition many people have of "evil". We've put a huge hunk of our intellectual and economic capital under the control of a marketing company. I really, really like Google, but I don't see this situation as being stable over a period of decades. Maybe 5-10 more years or so, but not a lot longer. These kinds of decisions…

> They're unhappy with its actions, perhaps even livid, but it's always a tone of "Golly! This is really unfortunate and I'm sure nobody at Google really meant to do this, but...."

They're trying not to burn bridges, which is good business. But it's true Google has a monopoly on online ads, which should not be allowed to continue unchallenged. Don't like Dell? Buy Lenovo. Don't like AdWords? Die.

On the other hand, the strategy of the OP is questionable. Google asked them to stop advertising for one category of products. It's admirable to have chosen the high route of stopping to do business with Google altogether, but it wasn't the only option. They could have continued to advertise for all their other products on AdWords, and then cross/up-sell customers to the forbidden fruits once these users got to their site.

Re: How Google Sliced Away Our Knife Ads

#97
post #78

You cannot wield the kind of economic power Google does and not be evil, at least for the working definition many people have of "evil". We've put a huge hunk of our intellectual and economic capital under the control of a marketing company. I really, really like Google, but I don't see this situation as being stable over a period of decades. Maybe 5-10 more years or so, but not a lot longer. These kinds of decisions…

Evil is a totally relative term. Google probably thinks they are being benevolent by taking an anti-weapons stance. I'd be inclined to disagree...

Discarding the anti-weapons stance for big advertisers like Walmart is hardly benevolent.

Re: How Google Sliced Away Our Knife Ads

#98

http://support.google.com/adwordspolicy/answer/176077?hl=en Company tried to sell a product that Google prohibits. Where is the story here? Trying to say "well they do it too!" is not and is never a valid complaint, just as it wasn't in primary school -- their day will come. Further the desperate reaching to make Google evil is a stretch given that doing this can only possibly lose them money (favoring the "big guys"…

The "big guys" sell a lot more products in a lot more categories, so are presumably putting in a much larer number of bids - it is not hard to believe that Google sees a lot more revenue from Amazon than some random knife shop.

Re: How Google Sliced Away Our Knife Ads

#99

You cannot wield the kind of economic power Google does and not be evil, at least for the working definition many people have of "evil". We've put a huge hunk of our intellectual and economic capital under the control of a marketing company. I really, really like Google, but I don't see this situation as being stable over a period of decades. Maybe 5-10 more years or so, but not a lot longer. These kinds of decisions…

As is often the case, Google has to find a line that allows legitimate brands to do their thing, but also make sure that smaller/less legitimate sites not exploit their systems.

Google won't tell Amazon/Target/Walmart, to stop selling a product or get banned from AdWords.

But a small retailer who wants to circumvent the rules could capture PPC traffic for a similar (but legitimate) product, and then funnel people to the 'banned' product page. Rather than Google policing the landing page's CTAs & on-page intent, they find it easier to just say "you can't sell that thing."

Here's what I would do if I were Google: simply not show any PPC units (paid or product listings) on the SERPs for 'Assisted Opening Knives'. Suddenly the whole issue goes away, and Google doesn't look hypocritical - since they're then not making money off a product class that they claim to find objectionable.

Re: How Google Sliced Away Our Knife Ads

#100
post #46

You cannot wield the kind of economic power Google does and not be evil, at least for the working definition many people have of "evil". We've put a huge hunk of our intellectual and economic capital under the control of a marketing company. I really, really like Google, but I don't see this situation as being stable over a period of decades. Maybe 5-10 more years or so, but not a lot longer. These kinds of decisions…

As they say, the Cossacks work for the Czar. They have always worked for the Czar. If a big institution screws you over but has found a clever way of perpetually evading or delegating away vocal blame for that... they're still responsible, unless they're fixing the system in the very-near term. If the resources aren't there to fix the system, that's because they've consciously chosen not to allocate those resources.

"They" do not say it, DeLong does.
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