Personally, if I'm going to buy a knife, I'll buy it from Amazon. I trust them on a whole bunch of levels that I don't trust these guys.
Is it fair? I've been doing SEO / PPC for over a decade and its never, ever been fair.
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Personally, if I'm going to buy a knife, I'll buy it from Amazon. I trust them on a whole bunch of levels that I don't trust these guys.
Is it fair? I've been doing SEO / PPC for over a decade and its never, ever been fair.
This seems like a pretty clear-cut case of assuming that there is some intentional malice or favoritism in actions that are the result of an automated system. - Google adds some terms like "assisted opening knife" and "assist folding knife" so they are recognized as prohibited knife ads. Adding these terms could very well have been automated based on the terms having a strong association with other terms found alongs…
You cannot wield the kind of economic power Google does and not be evil, at least for the working definition many people have of "evil". We've put a huge hunk of our intellectual and economic capital under the control of a marketing company. I really, really like Google, but I don't see this situation as being stable over a period of decades. Maybe 5-10 more years or so, but not a lot longer. These kinds of decisions…
Evil is a totally relative term. Google probably thinks they are being benevolent by taking an anti-weapons stance. I'd be inclined to disagree...
Google is a two faced company who only cares about money. And unlike other companies, they only care about BIG business money not small business money. I know that all too well, they banned one of the web sites I owned for 'adult' content on first strike while competitors who had 10x the traffic (and 10x the reports of user uploaded adult content) remained in their network. I never spoke to a single person there, alw…
Earlier quoted context omitted.
> dealing with user-generated content (like these ads) is hard. That's not really an excuse because no one forces Google to be in the user generated ad business. They want money from advertisers so they should do all they can to offer the best service possible.
If the advertiser is not happy with Google's service, they are free to use another service. "no one forces you to do X" argument cuts both ways?
You cannot wield the kind of economic power Google does and not be evil, at least for the working definition many people have of "evil". We've put a huge hunk of our intellectual and economic capital under the control of a marketing company. I really, really like Google, but I don't see this situation as being stable over a period of decades. Maybe 5-10 more years or so, but not a lot longer. These kinds of decisions…
They're trying not to burn bridges, which is good business. But it's true Google has a monopoly on online ads, which should not be allowed to continue unchallenged. Don't like Dell? Buy Lenovo. Don't like AdWords? Die.
On the other hand, the strategy of the OP is questionable. Google asked them to stop advertising for one category of products. It's admirable to have chosen the high route of stopping to do business with Google altogether, but it wasn't the only option. They could have continued to advertise for all their other products on AdWords, and then cross/up-sell customers to the forbidden fruits once these users got to their site.
You cannot wield the kind of economic power Google does and not be evil, at least for the working definition many people have of "evil". We've put a huge hunk of our intellectual and economic capital under the control of a marketing company. I really, really like Google, but I don't see this situation as being stable over a period of decades. Maybe 5-10 more years or so, but not a lot longer. These kinds of decisions…
Evil is a totally relative term. Google probably thinks they are being benevolent by taking an anti-weapons stance. I'd be inclined to disagree...
http://support.google.com/adwordspolicy/answer/176077?hl=en Company tried to sell a product that Google prohibits. Where is the story here? Trying to say "well they do it too!" is not and is never a valid complaint, just as it wasn't in primary school -- their day will come. Further the desperate reaching to make Google evil is a stretch given that doing this can only possibly lose them money (favoring the "big guys"…
You cannot wield the kind of economic power Google does and not be evil, at least for the working definition many people have of "evil". We've put a huge hunk of our intellectual and economic capital under the control of a marketing company. I really, really like Google, but I don't see this situation as being stable over a period of decades. Maybe 5-10 more years or so, but not a lot longer. These kinds of decisions…
Google won't tell Amazon/Target/Walmart, to stop selling a product or get banned from AdWords.
But a small retailer who wants to circumvent the rules could capture PPC traffic for a similar (but legitimate) product, and then funnel people to the 'banned' product page. Rather than Google policing the landing page's CTAs & on-page intent, they find it easier to just say "you can't sell that thing."
Here's what I would do if I were Google: simply not show any PPC units (paid or product listings) on the SERPs for 'Assisted Opening Knives'. Suddenly the whole issue goes away, and Google doesn't look hypocritical - since they're then not making money off a product class that they claim to find objectionable.
You cannot wield the kind of economic power Google does and not be evil, at least for the working definition many people have of "evil". We've put a huge hunk of our intellectual and economic capital under the control of a marketing company. I really, really like Google, but I don't see this situation as being stable over a period of decades. Maybe 5-10 more years or so, but not a lot longer. These kinds of decisions…
As they say, the Cossacks work for the Czar. They have always worked for the Czar. If a big institution screws you over but has found a clever way of perpetually evading or delegating away vocal blame for that... they're still responsible, unless they're fixing the system in the very-near term. If the resources aren't there to fix the system, that's because they've consciously chosen not to allocate those resources.