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Negative space logos and symbols
31–40 of 55 posts
Re: Negative space logos and symbols
#32I'd get tired of someof those, but the Locknet one is great. Very good. Almost alarmingly simple execution, and conveys the sense of locking something. And authority. Big subtle message.
It is far too subtle for me. It lacks the call for curiosity, because the simplicity is just too well executed. Could have been made a tad more obvious, or more puzzling, at the cost of losing some of the simplicity.
What is especially clever about the logo is the use of a serif L and nesting the sans-serif N inside of it. The juxtaposition is wonderful, and makes the N that slight bit more subtle.
Re: Negative space logos and symbols
#33the In Woods one looks like an inverted Firefox logo. Elephant2 looks like Evernote.
Re: Negative space logos and symbols
#34It should have more classic examples, such as the already mentioned Fedex logo, or the Carrefour logo ( http://en.wikipedia.org/wiki/Carrefour )
The Carrefour logo is an excellent example. I only noticed the C a couple of years ago; i had lived 20 and something years thinking the logo was just a weird arrow. But once you see it, you can't unsee it hehe.
Re: Negative space logos and symbols
#35Re: Negative space logos and symbols
#36It should have more classic examples, such as the already mentioned Fedex logo, or the Carrefour logo ( http://en.wikipedia.org/wiki/Carrefour )
I haven't seen the Formula One logo mentioned, and that's definitely worth looking at if people aren't familiar with it.
http://en.wikipedia.org/wiki/Formula_One
Re: Negative space logos and symbols
#37I'd get tired of someof those, but the Locknet one is great. Very good. Almost alarmingly simple execution, and conveys the sense of locking something. And authority. Big subtle message.
It is far too subtle for me. It lacks the call for curiosity, because the simplicity is just too well executed. Could have been made a tad more obvious, or more puzzling, at the cost of losing some of the simplicity.
I love being hit by invisible assailants :)
Re: Negative space logos and symbols
#38Honestly?
I don't think these are great examples. They are 'school' examples maybe, but some of these look amateurish
For example, the 4x (Fox) breaks the left-to-right convention, you can't identify it as such until you see it all. Some others haven't gotten the gist of the idea (forgot the word, sorry) and do things just because.
Re: Negative space logos and symbols
#39Are women under represented in the logo design industry? I only see two recognizably female names.
Re: Negative space logos and symbols
#40[deleted]