Negative space logos and symbols

Post by shardling » Mon, Mar 25, 2013, 3:31 AM UTC

pom wrote: post #17

It should have more classic examples, such as the already mentioned Fedex logo, or the Carrefour logo ( http://en.wikipedia.org/wiki/Carrefour )

Post by [deleted] » Mon, Mar 25, 2013, 3:53 AM UTC

pcurve wrote: post #2

Fantastic collection, thanks for sharing. WiredPR, Oak Bro, Fingers, Giraffe... these are all excellent. Makes me very envious of the creator's talent and creativity!

Post by [deleted] » Mon, Mar 25, 2013, 4:24 AM UTC

ben1040 wrote: post #16

cocoflunchy wrote: post #7

And perhaps the greatest of them all... FedEx. (see http://www.fastcodesign.com/1671067/the-story-behind-the-fam... )

They even made sure to include the arrow in their Arabic translation (including having it point in an appropriate direction if you read right to left): http://i.imgur.com/8PTzYjW.jpg

Post by XaspR8d » Mon, Mar 25, 2013, 4:35 AM UTC

shardling wrote: post #21

pom wrote: post #17

It should have more classic examples, such as the already mentioned Fedex logo, or the Carrefour logo ( http://en.wikipedia.org/wiki/Carrefour )

I haven't seen goodwill mentioned yet. http://blog.crowdspring.com/wp-content/uploads/2010/08/goodw...

Post by UntitledNo4 » Mon, Mar 25, 2013, 5:27 AM UTC

rmckayfleming wrote: post #15

Foomandoonian wrote: post #5

The Wired PR one is too much. I read WIR :D PR. I quite like the idea of having a smiley in a company name actually…

Reminds me of the old Ontario Hydro logo a bit: http://en.wikipedia.org/wiki/Ontario_Hydro The D with the E looks like a power plug.