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Why our product went viral in Brazil for the wrong reasons

dafacto.com

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Re: Why our product went viral in Brazil for the wrong reasons

#41

Earlier quoted context omitted.

I'd just like to point out that pinto only refers to the male anatomy in Brazil. Here in Portugal - and probably in other Portuguese speaking countries -, a "pinto" is just a young chicken.

Still a bad name for a car though. Also, I think the Pinto never made it to Brazil.

I guess they can be thankful for that. It was a terrible car.

Re: Why our product went viral in Brazil for the wrong reasons

#42
Man, they handled it well. The guy got the low-brow humor without acting particularly low-brow, which is a difficult thing to do. I wonder if.. they planned it? That would have been brilliant.

The thing is, it's probably one of those "only funny once" things, so I doubt that the next company trying it would be so successful. (That, and the original company, man, if they were planning it? they were /subtle/ - and that made it way better. It's totally believable as an accident. that'd be a difficult thing to follow up on.)

Re: Why our product went viral in Brazil for the wrong reasons

#43
post #13

Earlier quoted context omitted.

Google handling of Orkut just suck. Personally the features on Orkut are much more interesting than the ones in Facebook, but Google never fixed issues that existed since the platform inception ( for example there are no edit button to fix your forum posts )

I never understood why Google didn't pay any attention to Orkut. It could be much better than facebook.

and definitely better than G+ IMO

Re: Why our product went viral in Brazil for the wrong reasons

#44
post #37
post #30

Earlier quoted context omitted.

Orkut was something like 5 years old before G+ was built. It has such a different social/sharing/privacy model, so it would be hard to convert, and it is only a major player in one country.

Ok, so "hard to convert" is a good enough reason to just ignore 40 million very active users.

See also: Google Reader.

Re: Why our product went viral in Brazil for the wrong reasons

#45
post #25
post #4

Earlier quoted context omitted.

I enjoyed watching the video since if I had read your comment, it would have spoiled the entire reason why this post is pretty hilarious..... Finding out the context of a "joke" before the joke being told is kind of a spoiler. Anyway, watch the video if you can, it's worth the minute.

I do get that, but lots of people either don't want to watch a video or can't, for various reasons. I hope this wasn't a problem for too many people, because (tongue in cheek here) I'm positive everyone reads the articles first before coming to read the comments.

I didn't watch the video on the principle that I hate people baiting me into watching a video. Thanks for posting a synopsis. I read the comments in this thread just for that reason.

Re: Why our product went viral in Brazil for the wrong reasons

#47
post #2

Since the article text itself doesn't mention exactly why the name is so bad - Rego, the name of the product, is slang for ass crack in Portuguese. I can sort of understand why you wouldn't want to put that in the post itself, but it's also a little annoying to have to watch a video to find out why it went viral.

Reading their copy in portuguese is hilarious! It's like a real-world version of the Cloud to Butt extension[1].

If you haven't seen the video (Rego == Buttcrack):

    Your Rego is private. Nobody can see what you put in your 
    Rego. But we know that sometimes you wanna share your Rego 
    with a friend, and we make that easy!
[1] https://github.com/panicsteve/cloud-to-butt

Re: Why our product went viral in Brazil for the wrong reasons

#49
post #37

Earlier quoted context omitted.

Ok, so "hard to convert" is a good enough reason to just ignore 40 million very active users.

See also: Google Reader.

People spent lots of time at Orkut pages, not just using a protocol through other apps. There is advertising in there. And social networking is a business goal for them.

Re: Why our product went viral in Brazil for the wrong reasons

#50
This has got to be one of the best (or worst, depending on your point of view) product names since the Windows phone named "Lumia". Lumia means prostitute in Spanish. I've always wondered how Nokia and MS missed that.

EDIT: I've just learned that "Siri" sounds like a word, 尻, that means "ass" in Japanese. [1]. So I suppose this is the funniest name since Siri.

[1]http://www.pcmag.com/article2/0,2817,2394201,00.asp

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