Why our product went viral in Brazil for the wrong reasons
1–10 of 58 posts
Re: Why our product went viral in Brazil for the wrong reasons
#2Since the article text itself doesn't mention exactly why the name is so bad - Rego, the name of the product, is slang for ass crack in Portuguese. I can sort of understand why you wouldn't want to put that in the post itself, but it's also a little annoying to have to watch a video to find out why it went viral.
Re: Why our product went viral in Brazil for the wrong reasons
#3Since the article text itself doesn't mention exactly why the name is so bad - Rego, the name of the product, is slang for ass crack in Portuguese. I can sort of understand why you wouldn't want to put that in the post itself, but it's also a little annoying to have to watch a video to find out why it went viral.
Thank you. I agree, it's annoying to have to rely on sound, I'm in a public place without headphones with me. The article itself said almost nothing. Glad I saw your comment; without that I would've assumed it was just about what Google Translate told me it meant in Portuguese (trench, gutter).
Re: Why our product went viral in Brazil for the wrong reasons
#4Since the article text itself doesn't mention exactly why the name is so bad - Rego, the name of the product, is slang for ass crack in Portuguese. I can sort of understand why you wouldn't want to put that in the post itself, but it's also a little annoying to have to watch a video to find out why it went viral.
I enjoyed watching the video since if I had read your comment, it would have spoiled the entire reason why this post is pretty hilarious..... Finding out the context of a "joke" before the joke being told is kind of a spoiler.
Anyway, watch the video if you can, it's worth the minute.
Re: Why our product went viral in Brazil for the wrong reasons
#5What Richard said is why I didn't mention the meaning in the title; it'd be a spoiler! Anyway, Gizmodo in Brazil covered the app in an article entitled, "This is not a HANDS-ON review!" which got thousands of RTs and Facebook likes. We then responded with that video, and they followed up with a second article -- glad to see we were taking the news in good humor!
Re: Why our product went viral in Brazil for the wrong reasons
#6Oh god, the video where you explain the meaning is hilarious, I am in tears here.
I am glad you have seen the funny site of things.
Re: Why our product went viral in Brazil for the wrong reasons
#7So what is Orkut slang for in Portuguese?
Re: Why our product went viral in Brazil for the wrong reasons
#8Yes, the Gizmodo article is hilarious!! I saw it shared on my Facebook timeline a lot!
For Gizmodo it is an absolute win - lots of sharing. For Rego, I am sure it is a short-term win. But at the long-term there are a lot of challenges to make the transition from novelty to consolidate, real value delivering app.
My 2 cents would be, keep the branding as a purpousely funny. Rego is a funny bad word, but not one that a newspaper can't publish. It's not that strong. Also it is very well known, but, at the same time, is not that commonly used so people won't associate it to a brand.
Re: Why our product went viral in Brazil for the wrong reasons
#9This is awesome, the video made me smile, glad you guys have a sense of humor! Grats on the launch!
Re: Why our product went viral in Brazil for the wrong reasons
#10So what is Orkut slang for in Portuguese?
None. It is a completely strange word for us, our words normally doesn't end with a consonant (never with a 't') and we don't even use 'k' in our alphabet.
I guess not even Google knows why it went so viral here. A proof of that is that now Facebook is by far the most used social network here (Google didn't even try to make Orkut -> GooglePlus transition, I don't know why).