It's not just Adria. Remember John Scalsi and "When Gut-Boys Attack"? http://whatever.scalzi.com/2012/11/14/when-gut-boys-attack/
Same thing. Take a person, smash them publicly, and hope that the everyone watching will get the idea and stop doing that thing, because of fear of similar punishment.
...but, I was under the impression there was a pretty well defined protocol for handling public sorts of hate-speech like antisemitism, and trolling, and that had been shown in all kinds of circumstances not to work.
You get all the same reactions we've seen here; a social reaction against the 'shaming' group to socially prevent similar shaming from happening in the future.
Which totally mitigates the potential benefit of the original action.
The correct responses have always been:
1) Don't engage with obvious trolls. These are a lost cause. You're wasting everyone's time.
2) Speak positively about the topic instead of negatively about the other person
3) Engage with the people who are doing the wrong thing and try to correct their behavior so they become mini-champions of 'the right way' in their own community, thus spreading correct behavioral policy organically.
I thought that this was well known stuff; we certainly covered it in college. I'm boggled by this whole bizaar extravaganza. It's such a cliche.