Is that really Get Satisfaction's doing, or was it a 37signals fanboy who put that together without permission? Snagging the look-and-feel (graphics, colours, etc.) of a target's site is particularly sleazy and it seems very odd if Get Satisfaction has chosen to go that route for their business. Unless Get Satisfaction provides a prominent "request this forum be deleted" link, and actually removes a forum on request,…
Why should companies be able to "delete" 3rd party forums where people discuss their products and help each other? If someone asks a question on Stack Overflow about using Visual Studio, should Microsoft be able to delete it? Should they be able to sue SO? Should SO not be able to run ads for products that compete with VS?
But that's a red herring. The relevant complaint for this branch of the discussion is that GS wound up sponsoring a website that was clearly and evidently confusing to the public. They ran that site for commercial gain, and in multiple ways made appeals to 37signals for payment to gain more control over that site. None of that is kosher.