Earlier quoted context omitted.
I pity those in this thread saying that their fiancee wouldn't listen to reason about this. Karma be damned but women as a whole are swayed more by marketing then men are. They've been sold the princess wedding, the diamond ring, the brand-name clothing, etc. It's difficult to break them of this so sometimes the fight isn't worth it. I didn't pay for my wedding so that was my in-laws problem although it wasn't grandi…
> women as a whole are swayed more by marketing then men are Either you provide a scientific cite for that claim or that is a straight up sexist statement. In case you haven't heard there's a lot of stupid irrational purchasing behavior by guys too.
There are a ton of crazy figures to digest on that page, again none addresses which sex is "swayed" more by a given advertisement. For example, "Women account for 85% of all consumer purchases including everything from autos to health care"; "Senior women age 50 and older control net worth of $19 trillion and own more than three-fourths of the nation’s financial wealth"; and "Wealthy boomer women...make 95 percent of the purchase decisions for their households".
Assuming it is true, women making 85% of consumer purchases is kind of mind blowing. This does not necessarily mean women are swayed more by marketing, but I think it is safe to say women as a whole are targeted by marketing campaigns more than men - at least after reading these numbers that is how I would market a consumer product.