Maybe I'm spoiled as a nerdy (and interested in nerdy) gay guy, but I pity those in this thread saying that their fiancee wouldn't listen to reason about this. It slays me that "tradition" is so important to people that they will waste such vast amounts of money and prop up such a gross, violent industry in the face of reason.
I pity those in this thread saying that their fiancee wouldn't listen to reason about this. Karma be damned but women as a whole are swayed more by marketing then men are. They've been sold the princess wedding, the diamond ring, the brand-name clothing, etc. It's difficult to break them of this so sometimes the fight isn't worth it. I didn't pay for my wedding so that was my in-laws problem although it wasn't grandi…
To make a claim like this, I'd normally expect data, not a bunch of anecdotes. Men I know are highly swayed by marketing as well. They want expensive cars, tools, games, alcohol, and other toys. It is hard to reason about the degree to which each is influenced solely from the products that are marketed to them.
It is quite a stretch for me to believe that women are fundamentally more susceptible to marketing of frivolous luxuries than men. My guess is that you just don't think the things you want a frivolous.