This could be a very big moment. EA is selling a completely broken product - and I mean that from the perspective of the average consumer, not the nerd who thinks all DRM is broken - and they're doing it for absolutely no reason . If this lasts long enough and gets enough press, it could actually be a turning point against DRM like this. That would be so wonderful.
The thinking goes - without DRM, some large number, X % of the games are just copied instead of purchased. With DRM, close to 0% of the the games are copied, but some large number Y % of the games are no longer purchased because people either are (A) Philisophically opposed to DRM, (B) Want to be able to play the game offline, or now, (C) Can't play the game because the DRM breaks it. The balancing act, here, is how…
It's safe to assume EA uses purchases as their success metric, as they are unlikely to complain you actually paid for the game.