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Your Tumblr is broken. Fix it.

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Re: Your Tumblr is broken. Fix it.

#23
post #19

Honestly, I think you're mad if you use Tumblr for your company blog. I had it for my personal site, and it was extremely unreliable. At one point I had a popular post on Hacker News that had numerous "well, it won't load" posts attached to it. For a personal blog that's not really so bad, but for my company? No thanks.

Yes, it's the classic, "not there when you need it the most" behavior.

Re: Your Tumblr is broken. Fix it.

#24

I clicked on the author's face and name and it took me to a Medium page. Luckily, I can see he's the founder of a twitter profile called "Scoutzie" which clears-up what his business is. /sarcasm

I don't get your sarcasm. Where would you suppose clicking on my face should have led you? It's the Medium blogging engine and it is in their interest to have you follow from one of my posts to others, then to my collections, then to collections of others. Pretty obvious flow of things.

Re: Your Tumblr is broken. Fix it.

#26
post #13

Logo link issue aside, I'd love to host my company blog on Tumblr but have heard bad things about the SEO factor of Tumblr sites, even if you use your own blog.company.com subdomain. I have no empirical evidence of this, but anecdotally it appears to be true, so I'v been deterred.

I heard from discussions on SEOMoz blog that hosting on Tumblr doesn't give your domain the "SEO juice", but I don't actually know what that means. Perhaps your domain isn't marked as valuable when your popular posts are not hosted on your primary site. However, when your posts do get popular, they drive just as much traffic to your blog. They way I see it, it's your job to convert them over to the site itself. The "juice" value aside, Tumblr is so fast to setup that it was definitely worth it for us.

Re: Your Tumblr is broken. Fix it.

#28
post #13

Logo link issue aside, I'd love to host my company blog on Tumblr but have heard bad things about the SEO factor of Tumblr sites, even if you use your own blog.company.com subdomain. I have no empirical evidence of this, but anecdotally it appears to be true, so I'v been deterred.

What kind of bad things? I would like to know more about it.

There are a few things that make Tumblr less optimal for SEO out of the box.

1. Headers don't come with h1 or h2 tags out of the box.

2. Title tags default to the title of the blog rather than the title of the blog post.

3. blog.domain.com does divert some SEO juice from the main domain. [1]

I wrote a short post on some of these issues that you can read up on below. [2]

[1]: http://www.seomoz.org/q/blog-on-subdomain-vs-subdirectory-be...

[2]: http://wadefoster.net/post/43633476838/three-quick-wins-for-...

Re: Your Tumblr is broken. Fix it.

#29

While this solves the problem of getting "stuck" in the blog, you can do a lot more than just a link back to your homepage Tumblr customization isn't that difficult -- and I think people with a basic understanding of HTML/CSS should be able to figure out how to do something like this. A large number of sites (including ours) have a top nav. We changed the whole top nav on our tumblr blog to look just like the rest of…

Yep definitely Tumblr customization can actually be fun once you understand the basic syntax.

Re: Your Tumblr is broken. Fix it.

#30

While this solves the problem of getting "stuck" in the blog, you can do a lot more than just a link back to your homepage Tumblr customization isn't that difficult -- and I think people with a basic understanding of HTML/CSS should be able to figure out how to do something like this. A large number of sites (including ours) have a top nav. We changed the whole top nav on our tumblr blog to look just like the rest of…

Yes, this is exactly right. Using a separate service like tumblr or blogger for your business's blog is fine. Hell, it's even smart, because unless you're in a rare situation where an atypical blog is a central feature of your site (like, say, Less Wrong), you should let someone else worry about managing the blogging software.

But you absolutely need to have your web developer integrate it properly with the rest of your site. Pointing the DNS over to the blogging service is a fine little trick for making everything look professional, but it is not half as important as making the blog feel like it's part of your website.

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