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Your Tumblr is broken. Fix it.

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Re: Your Tumblr is broken. Fix it.

#3
Hosting your blog on blog.startup.com is also broken, because you derive no SEO benefit from it.

It's more likely that you drive traffic from SEO than from Tumblr 'reblogs'.

Hence, you shouldn't even use tumblr for your main corporate blog.

Re: Your Tumblr is broken. Fix it.

#5
I'm not sure I agree with this. People expect to be returned to the index of that website/subdomain when clicking the site logo. If you want to give blog reader easy access to your main website, do that at the end of all posts or with some sort of accented nav item.

Re: Your Tumblr is broken. Fix it.

#6
post #3

Hosting your blog on blog.startup.com is also broken, because you derive no SEO benefit from it. It's more likely that you drive traffic from SEO than from Tumblr 'reblogs'. Hence, you shouldn't even use tumblr for your main corporate blog.

>> Hosting your blog on blog.startup.com is also broken, because you derive no SEO benefit from it.

Any chance you could clarify this?

Re: Your Tumblr is broken. Fix it.

#8

I'm not sure I agree with this. People expect to be returned to the index of that website/subdomain when clicking the site logo. If you want to give blog reader easy access to your main website, do that at the end of all posts or with some sort of accented nav item.

> People expect to be returned to the index of that website/subdomain when clicking the site logo.

I'm not sure most people really understand the difference between "something.startup.com" and "startup.com", especially when the logo is the same on both.

If I click the logo of the startup, I expect to be taken to the landing page for said startup.

Re: Your Tumblr is broken. Fix it.

#10
post #3

Hosting your blog on blog.startup.com is also broken, because you derive no SEO benefit from it. It's more likely that you drive traffic from SEO than from Tumblr 'reblogs'. Hence, you shouldn't even use tumblr for your main corporate blog.

This is completely false. SEO benefit to subdomains absolutely applies to the root domain. Google's algorithm has changed a bit since 2005.
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