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Marissa Mayer Rolls Out a New Yahoo.com

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Re: Marissa Mayer Rolls Out a New Yahoo.com

#61
post #40

Earlier quoted context omitted.

Aren't buzzwords like this just as alienating as tech jargon? I know everyone does it, but why does she have to speak in marketing/design jargon, and not plain English?

Agreed. Apple executives speak in perfectly plain English and they are the most valuable tech company in the world.

correlation is not causation.

Re: Marissa Mayer Rolls Out a New Yahoo.com

#62
Looks like the web has gone full circle. Back in 2000 frames were all the rage; in 2005 frames were the bane of good designers everywhere; now in 2013 we're back to frames again. Here's hoping the frames trend dies a swift, permanent death sooner rather later.

Re: Marissa Mayer Rolls Out a New Yahoo.com

#63
What I love about this new version is that they implemented an idea that I've wanted for a long time: filtering the site to not show you stuff you don't want to see. I even wrote on HN about it 75 days ago http://news.ycombinator.com/item?id=4884902 :)

For example, there is a news story currently in circulation about Clive Davis and Kelly Clarkson. I personally like Kelly's music but I don't care about this feud so I just ignored it in my yahoo so hopefully it won't show up again.

Re: Marissa Mayer Rolls Out a New Yahoo.com

#64
post #23
post #13

I can't understand why they have two headers and search boxes, right on top of each other. http://i.imgur.com/muXk97p.png ED: The Australian redirect is to a completely different website than the American one. That's confusing.

Going directly to http://au.yahoo.com/ doesn't show the upper search box.

I see the upper search box at first, and then it gets covered up by one of those full-page background ads. Might depend on adblock settings.

Re: Marissa Mayer Rolls Out a New Yahoo.com

#65
post #49

Earlier quoted context omitted.

"We made it less crap." Or, actually usable: "We gave it a makeover."

"We cleaned up the design, made the pictures bigger and the text easier to read. And we added gadgets to the side so you can stay up to date on your stocks." (As though the average Yahoo reader owns individual stocks?)

Yahoo finance is the biggest finance site on the internet. Sure we like to look at Yahoo as the old internet site that consists of former AOL users, but they do have massive traffic . I think it is a bit pretentious say that many people do not own stocks that visit there, it is an older demographic and older people are more likely to own stock.

Re: Marissa Mayer Rolls Out a New Yahoo.com

#66

I must be missing something. I haven't been to yahoo.com in a long time, but this looks very similar to what I remember, just slightly updated for last year's style. http://i.imgur.com/Z0EH12W.jpg

Yeah, they're still rolling it out I suppose. Try http://www.yahoo.com/?p=newyahoo (I think that forces you to the new version, or at least did for me)

Re: Marissa Mayer Rolls Out a New Yahoo.com

#67
post #46

Infinite scroll breaks the metaphor of the sidebar! The indicator no longer tells me how much more content there is on the page. I've hated it ever since Facebook started doing it with photos.

The scrollbar (which I assume what is you meant by "sidebar"), as a UI element in general, seems to be getting increasingly less coherent. Like several other sites I've seen recently that are getting "creative" with scrolling, the top header on the new Yahoo page doesn't scroll, but the scrollbar still extends to the top of the page.

Re: Marissa Mayer Rolls Out a New Yahoo.com

#69
I guess I'd be surprised to come in here and find overwhelming praise for Yahoo :-) My wife uses Yahoo as her primary site for email/news etc. I took a quick look and think this update is substantially better. Honestly it does look "fresh" and "more intuitive" to me than before via an emphasis on a better design.

One thing I've noticed with the media and financial world is that, when they've been critical of Marissa, it's been because she hasn't made a substantial, dramatic announcement about an all encompassing new strategy for Yahoo. I suspect that's because she doesn't have one and doesn't really need one. Yahoo still has a tremendous amount of popular services and traffic. Make it less of a laughing stock so you can retain good talent. Do some good acqui-hires so you can obtain new talent and just do good smart clean iterations like this. I think that's half the battle for them. The other half is hitching yourself to a growth engine around mobile or content.

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