41–50 of 145 posts
Riding the Google roller coaster can alter the hard realities for anyone. The heat is only felt where the rubber hits the road though.
"Overall it was important to me that the page be dynamic, that it feel very fresh, and that it be very intuitive, and that it really tries to embody beautiful design" Is that really supposed to mean anything? It sounds like buzzword soup. It should kind of go without saying that she wants the site to be fresh, intuitive, and beautiful. I don't think anyone wants a stale, frustrating and ugly website. That said, news…
Picking out opposites to words she says is a cheap shot. Of course no one would ask for "stale, frustrating and ugly" websites.
However, she could just as easily have said "robust, bold and permanent" which would have resulted in a site better suited for obituaries.
I often encounter people who put these very high level definitions down to project management fluff, but the truth is the stuff makes a difference on it's way down the development chain.
Earlier quoted context omitted.
She's not going to rattle off jargon from the technical requirements document. If she did, the Business Week audience would respond with, "What's that supposed to mean? It just a bunch of acronyms and industry jargon." This is a marketing and PR piece.
Aren't buzzwords like this just as alienating as tech jargon? I know everyone does it, but why does she have to speak in marketing/design jargon, and not plain English?
Earlier quoted context omitted.
She's not going to rattle off jargon from the technical requirements document. If she did, the Business Week audience would respond with, "What's that supposed to mean? It just a bunch of acronyms and industry jargon." This is a marketing and PR piece.
Aren't buzzwords like this just as alienating as tech jargon? I know everyone does it, but why does she have to speak in marketing/design jargon, and not plain English?
Earlier quoted context omitted.
Aren't buzzwords like this just as alienating as tech jargon? I know everyone does it, but why does she have to speak in marketing/design jargon, and not plain English?
How would you put it in "plain English"?
Or, actually usable: "We gave it a makeover."