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Seer SEO Toolbox

seerinteractive.com

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Re: Seer SEO Toolbox

#21

Post by josephjrobison »

WickyNilliams wrote: post #4
AlexMuir wrote: post #2

Can someone point me to some decent, relevant SEO resources? I feel like I'm behind the times here. I need to understand how to take the information in Google Analytics and put that into ACTIONS. I'm working specifically on http://howacarworks.com as this is solely driven by advertising revenue. It's quality content, well delivered, but Google really isn't giving me much in the way of traffic or ranking.

I'd love to know some good resources on this topic too. Feels too much like black magic, only passed on when you join the magic circle. Though I'm convinced there must be some good, reliable, trustworthy and relevant resources out there somewhere! It's just hard to discern the good from the bad when you're uninformed. Would love for someone in the know to enlighten us

Good SEO is less black magic, and more best practices just like there are best practices for web usability, best practices for email newsletters, and best practices for writing code.

Huckster salesmen make it seem like black magic when they over promise and under deliver to small businesses.

The SEOmoz Beginner's Guide to SEO is the best place to start, as well as the whole SEOmoz blog. You could spend months just reading all of their posts.

Neil Patel's Advanced Guide to SEO is excellent once you have a few months under your belt.

Re: Seer SEO Toolbox

#22

Post by a5seo »

AlexMuir wrote: post #2

Can someone point me to some decent, relevant SEO resources? I feel like I'm behind the times here. I need to understand how to take the information in Google Analytics and put that into ACTIONS. I'm working specifically on http://howacarworks.com as this is solely driven by advertising revenue. It's quality content, well delivered, but Google really isn't giving me much in the way of traffic or ranking.

Read through Google's SEO Starter Guide:

http://googlewebmastercentral.blogspot.com/2008/11/googles-s...

Read it very carefully.

Re: Seer SEO Toolbox

#23

Post by KJBweb »

I'm struggling to understand what it means by "copy and paste the compiled seer.min.js" into a google doc and that's it.

All I get is either the file path if I use Ctrl+C and Ctrl+V or I get presented with all the JS if I try and drag it into a blank doc.

Does this need to be a spreadsheet or something?

Re: Seer SEO Toolbox

#24

Post by lutusp »

KJBweb wrote: post #23

I'm struggling to understand what it means by "copy and paste the compiled seer.min.js" into a google doc and that's it. All I get is either the file path if I use Ctrl+C and Ctrl+V or I get presented with all the JS if I try and drag it into a blank doc. Does this need to be a spreadsheet or something?

> All I get is either the file path if I use Ctrl+C and Ctrl+V or I get presented with all the JS if I try and drag it into a blank doc.

It sounds as though you are copying the file manager listing for the file, rather than the file's contents. If so:

1. Open the source document in any convenient text editor.

2. Press Ctrl+A to select all the text in the document.

3. Pres Ctrl+C to copy the document's contents onto your system clipboard.

4. Move to the destination document or Web page.

5. Press Ctrl+V to paste the clipboard contents into the destination.

Re: Seer SEO Toolbox

#25

Post by geargrinder »

WickyNilliams wrote: post #4
AlexMuir wrote: post #2

Can someone point me to some decent, relevant SEO resources? I feel like I'm behind the times here. I need to understand how to take the information in Google Analytics and put that into ACTIONS. I'm working specifically on http://howacarworks.com as this is solely driven by advertising revenue. It's quality content, well delivered, but Google really isn't giving me much in the way of traffic or ranking.

I'd love to know some good resources on this topic too. Feels too much like black magic, only passed on when you join the magic circle. Though I'm convinced there must be some good, reliable, trustworthy and relevant resources out there somewhere! It's just hard to discern the good from the bad when you're uninformed. Would love for someone in the know to enlighten us

Black magic doesn't work as well as it used to.

Most SEO consultants nowadays preach the same things Google does: basic usability, relevant content, optimizing for particular keywords, making it easy for search engines to index your content, and relevant backlinks. You can dive pretty deep in each of these categories.

I like Danny Sullivan and http://searchengineland.com which is targeted at SEOs and generally holds Google accountable for their actions. SEOMoz is targeted more at beginners and regurgitates Google's line too often for my taste, but they do have a lot of great tutorials and videos.

Re: Seer SEO Toolbox

#26

Post by bennesvig »

AlexMuir wrote: post #2

Can someone point me to some decent, relevant SEO resources? I feel like I'm behind the times here. I need to understand how to take the information in Google Analytics and put that into ACTIONS. I'm working specifically on http://howacarworks.com as this is solely driven by advertising revenue. It's quality content, well delivered, but Google really isn't giving me much in the way of traffic or ranking.

Complete the meta description. Get an H1 tag on there that relates to the theme of the homepage. 486 links on the homepage! Yikes. Instead of putting all of those links on the homepage, link to the different categories where you can then include more links.

Also, I highly recommend the Copy Hackers books. Your main headline is too wordy and falls into the telling not showing. Learn How To Fix Any Car is an alternative option that would communicate the same message.

Re: Seer SEO Toolbox

#27

Post by RegEx »

euroclydon wrote: post #17
chatmasta wrote: post #14

Earlier quoted context omitted.

Look at the top 5 sites in your niche and copy their back link profile.

There really is no more important metric than back-links, but getting quality back-links can be very difficult.

Exactly. It's easy to "copy" the backlink profile of a site using gimmicks such as blog comments and mass article submissions. But when a site is doing SEO right, when you look at their backlink profile you'll go "How the hell did they manage to get that link?!"

It's hard. You have to not just make amazing content, you have to know how to promote it and get the right eyeballs to see it.

Re: Seer SEO Toolbox

#29

Post by luigi »

AlexMuir wrote: post #2

Can someone point me to some decent, relevant SEO resources? I feel like I'm behind the times here. I need to understand how to take the information in Google Analytics and put that into ACTIONS. I'm working specifically on http://howacarworks.com as this is solely driven by advertising revenue. It's quality content, well delivered, but Google really isn't giving me much in the way of traffic or ranking.

I gave a talk about Search-Friendly Web Development a few years ago:

http://www.slideshare.net/luigimontanez/searchfriendly-web-d...

http://blip.tv/rubynation/luigi-montanez-search-friendly-web...

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