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Seer SEO Toolbox

seerinteractive.com

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Re: Seer SEO Toolbox

#2
Can someone point me to some decent, relevant SEO resources? I feel like I'm behind the times here.

I need to understand how to take the information in Google Analytics and put that into ACTIONS.

I'm working specifically on http://howacarworks.com as this is solely driven by advertising revenue. It's quality content, well delivered, but Google really isn't giving me much in the way of traffic or ranking.

Re: Seer SEO Toolbox

#3
post #2

Can someone point me to some decent, relevant SEO resources? I feel like I'm behind the times here. I need to understand how to take the information in Google Analytics and put that into ACTIONS. I'm working specifically on http://howacarworks.com as this is solely driven by advertising revenue. It's quality content, well delivered, but Google really isn't giving me much in the way of traffic or ranking.

I've sent you an email regarding some concerns with the site.

Re: Seer SEO Toolbox

#4
post #2

Can someone point me to some decent, relevant SEO resources? I feel like I'm behind the times here. I need to understand how to take the information in Google Analytics and put that into ACTIONS. I'm working specifically on http://howacarworks.com as this is solely driven by advertising revenue. It's quality content, well delivered, but Google really isn't giving me much in the way of traffic or ranking.

I'd love to know some good resources on this topic too. Feels too much like black magic, only passed on when you join the magic circle. Though I'm convinced there must be some good, reliable, trustworthy and relevant resources out there somewhere! It's just hard to discern the good from the bad when you're uninformed. Would love for someone in the know to enlighten us

Re: Seer SEO Toolbox

#5
post #3
post #2

Can someone point me to some decent, relevant SEO resources? I feel like I'm behind the times here. I need to understand how to take the information in Google Analytics and put that into ACTIONS. I'm working specifically on http://howacarworks.com as this is solely driven by advertising revenue. It's quality content, well delivered, but Google really isn't giving me much in the way of traffic or ranking.

I've sent you an email regarding some concerns with the site.

[deleted]

Re: Seer SEO Toolbox

#6
post #2

Can someone point me to some decent, relevant SEO resources? I feel like I'm behind the times here. I need to understand how to take the information in Google Analytics and put that into ACTIONS. I'm working specifically on http://howacarworks.com as this is solely driven by advertising revenue. It's quality content, well delivered, but Google really isn't giving me much in the way of traffic or ranking.

Avinash Kaushik's books "Web Analytics: An Hour a Day" (beginner) and "Web Analytics 2.0" (advanced) are often recommended as accurate and comprehensive no-nonsense books.

On the more general topic of SEO, there is seomoz's beginners' guide [1].

[1] http://www.seomoz.org/beginners-guide-to-seo

Re: Seer SEO Toolbox

#7
post #2

Can someone point me to some decent, relevant SEO resources? I feel like I'm behind the times here. I need to understand how to take the information in Google Analytics and put that into ACTIONS. I'm working specifically on http://howacarworks.com as this is solely driven by advertising revenue. It's quality content, well delivered, but Google really isn't giving me much in the way of traffic or ranking.

I seem to remember you mentioning this before (maybe something about converting a relative's out of print book into this site?), is it fairly new? Google usually takes a while to begin referring to evergreen content (things that aren't current events).

The domain is great, the content is high quality, you should be fine. I would probably organize the multiple part articles a little better (the -1, -2, -3 and having everything linked in the sidebar is a little much). Any cross linking you can do will help too.

Re: Seer SEO Toolbox

#8
post #2

Can someone point me to some decent, relevant SEO resources? I feel like I'm behind the times here. I need to understand how to take the information in Google Analytics and put that into ACTIONS. I'm working specifically on http://howacarworks.com as this is solely driven by advertising revenue. It's quality content, well delivered, but Google really isn't giving me much in the way of traffic or ranking.

I'm slightly biased, but likely your best starting point is the Beginner's Guide by SEOmoz http://www.seomoz.org/beginners-guide-to-seo

Amazingly well-produced, and covers all of the basics -- without any of the snake oil. The SEO industry gets a bad wrap (most times, rightfully so) but once you parse out all of the shit, there's some great stuff out there.

Hope that's helpful.

Re: Seer SEO Toolbox

#9
post #2

Can someone point me to some decent, relevant SEO resources? I feel like I'm behind the times here. I need to understand how to take the information in Google Analytics and put that into ACTIONS. I'm working specifically on http://howacarworks.com as this is solely driven by advertising revenue. It's quality content, well delivered, but Google really isn't giving me much in the way of traffic or ranking.

There a lot of great resources out there. I recommend taking a look at SEOmoz.org. They have a great beginners guide. Also, Google has a guide to SEO as well which has some good tidbits and takeaways.

After you have read those, what I would do, is study your vertical. Google has, and is, becoming more and more diverse in the type of content it picks to display in the SERPs. This all, for the most part, is determined by search intent (what is the searcher looking for based on the keywords entered).

Your vertical is revolves around information and research. Google has made some relatively new changes to help authors brand themselves online. I would look into incorporating these tags.

Secondly, research your competitors and the sites that are ranking. What content is showing up. Are there patterns. I did a quick search and I got a lot of video search results. Can you compete against those?

Lastly, the web was built on links. You need to cultivate relationships online and translate these into links that are earned. There are lot of ways to do this. However, the right way to do it is hard and time consuming, but it pays off big time.

/2cents

Re: Seer SEO Toolbox

#10
post #2

Can someone point me to some decent, relevant SEO resources? I feel like I'm behind the times here. I need to understand how to take the information in Google Analytics and put that into ACTIONS. I'm working specifically on http://howacarworks.com as this is solely driven by advertising revenue. It's quality content, well delivered, but Google really isn't giving me much in the way of traffic or ranking.

I'm slightly biased, but likely your best starting point is the Beginner's Guide by SEOmoz http://www.seomoz.org/beginners-guide-to-seo Amazingly well-produced, and covers all of the basics -- without any of the snake oil. The SEO industry gets a bad wrap (most times, rightfully so) but once you parse out all of the shit, there's some great stuff out there. Hope that's helpful.

I'm not nearly as biased and I completely agree -- a must read for anyone breaking into the SEO realm
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