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Subscription Men’s Clothing Startup Bombfell Raises $730,000 Seed Round

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11–20 of 67 posts

Re: Subscription Men’s Clothing Startup Bombfell Raises $730,000 Seed Round

#12
post #5

Here's what I don't understand about this business model. On the one hand, you're targeting guys who feel like they don't know enough about fashion to be able to make good clothing choices themselves -- so they trust an unknown stylist with unknown credentials to make the choice for them. On the other hand, you're targeting guys who value premium, name-brand clothes. I would think that if you're in category one, you…

There's a third category: guys who like mid-level clothing but don't have time to test the fit of different brands. I gave Bombfell my measurements (not bizarre but outside of what you find at Macy's) and they've sent two shirts and two pairs of pants. The first pair of pants didn't fit, but they took my feedback and sent a much better-fitting pair for no extra cost. I could "defect" and buy the same brands elsewhere, but it would cost more than $69.

Re: Subscription Men’s Clothing Startup Bombfell Raises $730,000 Seed Round

#15

I've been using Bombfell since the summer and absolutely love it. If you have any questions on how it works, I'll try my best to answer them.

1. If there's three people in my office all with subscriptions, do we all show up in identical shirts on delivery day? 2. My online clothes purchases have sometimes had poor fit. How good have you found it? 3. How much input do you get into what you actually receive? Let's say I have enough jeans already - can I opt out of getting more jeans?

2. Very good. They ask for a decent set of measurements, collect feedback on every item, and remember comments like "I have big calves from running".

3. Yes. You also get an email before each shipment and can cancel (like Amazon Subscribe & Save).

Re: Subscription Men’s Clothing Startup Bombfell Raises $730,000 Seed Round

#16
post #6

I really hate it when I see an awesome service that I would like to try and then realize that it only works in the US.

Sorry for the delay - international shipping is NOT pretty. Particularly when you want to enable cost-effective, painless returns.

I totally understand the difficulties involved, it would be impossible to start working worldwide from the very beginning. As with everything else I will have to wait for it to come to Europe. The problem is both the waiting time and the number of companies for which it isn't worth it to explore markets outside the US.

Re: Subscription Men’s Clothing Startup Bombfell Raises $730,000 Seed Round

#17
post #5

Here's what I don't understand about this business model. On the one hand, you're targeting guys who feel like they don't know enough about fashion to be able to make good clothing choices themselves -- so they trust an unknown stylist with unknown credentials to make the choice for them. On the other hand, you're targeting guys who value premium, name-brand clothes. I would think that if you're in category one, you…

Given the choice to sell brand name goods at brand name prices, vs selling off brand goods at off brand prices, there's a lot more profit in premium brand products.

Of course it would be even more profitable if you could sell off brand goods at premium brand prices - but would such an offering attract enough customers to make much money?

Re: Subscription Men’s Clothing Startup Bombfell Raises $730,000 Seed Round

#18
post #14

What's the reasoning behind not offering other bits of clothing like socks and boxers? Also, do you get huge shipments of the exact same garments, or do you try to keep the offerings unique so friends don't end up getting the same clothes each month?

That's on the roadmap. We didn't start out with that because you run into the Kozmo.com problem (lots of human-powered service for a few bucks). We still have to make enough margin to clothe and feed the stylists making your picks :)

No it's not one-size-fits-all, every pick is personalized literally to you. We also keep track of friends through the invite codes to prevent #twinning.

Re: Subscription Men’s Clothing Startup Bombfell Raises $730,000 Seed Round

#19

I've been using Bombfell since the summer and absolutely love it. If you have any questions on how it works, I'll try my best to answer them.

1. If there's three people in my office all with subscriptions, do we all show up in identical shirts on delivery day? 2. My online clothes purchases have sometimes had poor fit. How good have you found it? 3. How much input do you get into what you actually receive? Let's say I have enough jeans already - can I opt out of getting more jeans?

1. We keep track of friends via the personalized invite codes to prevent just that. Even if you don't use those codes, every item is picked for your body shape, skin tone etc. so odds of that happening are low.

2. Already answered :)

3. You can also set preferences in your dashboard to NEVER receive categories (eg you can turn "jeans" off).

Re: Subscription Men’s Clothing Startup Bombfell Raises $730,000 Seed Round

#20

I've been using Bombfell since the summer and absolutely love it. If you have any questions on how it works, I'll try my best to answer them.

1. If there's three people in my office all with subscriptions, do we all show up in identical shirts on delivery day? 2. My online clothes purchases have sometimes had poor fit. How good have you found it? 3. How much input do you get into what you actually receive? Let's say I have enough jeans already - can I opt out of getting more jeans?

1. Four of my friends have subscriptions, the only items we have all received were a pair of dark jeans.

2. The fit has been excellent for me. I am a slim build between small and medium so I get shirts in both sizes. They know their brands and how they run.

3. They have a settings page with on/off switches that let you opt in or out of all clothing items. You can even send the stylists pictures of clothing you already have and ask them to find something that matches.

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