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Subscription Men’s Clothing Startup Bombfell Raises $730,000 Seed Round

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Re: Subscription Men’s Clothing Startup Bombfell Raises $730,000 Seed Round

#5
Here's what I don't understand about this business model.

On the one hand, you're targeting guys who feel like they don't know enough about fashion to be able to make good clothing choices themselves -- so they trust an unknown stylist with unknown credentials to make the choice for them.

On the other hand, you're targeting guys who value premium, name-brand clothes.

I would think that if you're in category one, you wouldn't know enough to have strong brand preferences, and if you're in category two, you know enough that putting everything in the hands of a stylist would be uncomfortable for you.

Re: Subscription Men’s Clothing Startup Bombfell Raises $730,000 Seed Round

#7
post #5

Here's what I don't understand about this business model. On the one hand, you're targeting guys who feel like they don't know enough about fashion to be able to make good clothing choices themselves -- so they trust an unknown stylist with unknown credentials to make the choice for them. On the other hand, you're targeting guys who value premium, name-brand clothes. I would think that if you're in category one, you…

Hey I'm one of the founders. I don't think that trusting brands is mutually exclusive with customers who aren't extremely knowledgeable - if anything, that's the reason brands exist: as a signal for customers who don't have much of their own "information" to rely on.

Many of our customers actually really enjoy discovering new brands that they wouldn't have found on their own, vs. sticking to the tried and true.

And for guys who already know and value specific name-brand clothes, there's actually another benefit which a lot of guys probably identify with: the ability to get more clothes from that brand's most recent collection without having to go get it yourself.

Re: Subscription Men’s Clothing Startup Bombfell Raises $730,000 Seed Round

#8
post #6

I really hate it when I see an awesome service that I would like to try and then realize that it only works in the US.

Sorry for the delay - international shipping is NOT pretty. Particularly when you want to enable cost-effective, painless returns.

Re: Subscription Men’s Clothing Startup Bombfell Raises $730,000 Seed Round

#10

I've been using Bombfell since the summer and absolutely love it. If you have any questions on how it works, I'll try my best to answer them.

1. If there's three people in my office all with subscriptions, do we all show up in identical shirts on delivery day?

2. My online clothes purchases have sometimes had poor fit. How good have you found it?

3. How much input do you get into what you actually receive? Let's say I have enough jeans already - can I opt out of getting more jeans?

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