“Societal values always lose out,” says Noel Biderman, the founder of Ashley Madison, which calls itself
“the world’s leading married dating service for discreet encounters”—that is, cheating. “Premarital sex
used to be taboo,” explains Biderman. “So women would become miserable in marriages, because they
wouldn’t know any better. But today, more people have had failed relationships, recovered, moved on, and
found happiness. They realize that that happiness, in many ways, depends on having had the failures. As
we become more secure and confident in our ability to find someone else, usually someone better, monogamy
and the old thinking about commitment will be challenged very harshly.”
I'm far from the evangelical Christian right, but there is no denying family values play a part in a functional society. Stable homes and good role models are invaluable to children growing up. Good marriages can demonstrate valuable social skills, such as compromise, respect and as corny as it sounds, love. Such things should never "lose out".
Let's not forget that, as the article mentions, most of these people's goal is to generate repeat users, not create healthy relationships. I'm not denying that online dating can be a great tool, but let's take some of these opinions with a grain of salt.