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Amazon vs. Perplexity – U.S. Court of Appeals for the Ninth Circuit

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Re: Amazon vs. Perplexity – U.S. Court of Appeals for the Ninth Circuit

#131

People don’t realize how big of a threat LLMs are to marketplaces like Amazon, because down the line people will just be talking to AI agents to help them find products, check out, do all of these things. So you’re probably like, why can’t I just use ChatGPT to do that? And you can, but ChatGPT is trying to become the new Amazon. They are trying to vet stores that can check out through ChatGPT officially, and so you’…

Isn't the value on same day delivery? Returns, warehouses, drivers, customer support all of that? How chatgpt is going to help with that?.

Before I could build this decentralized marketplace, I had to build open-source SaaS that the sellers use. All of that is handled by that platform. The chat simply interfaces with the API just like the built in storefront does.

The marketplace is also built in a way that you can add a Shopify adapter, BigCommerce, custom, etc. It only supports Openfront for now. Even if the store you want to interface with has a custom software, you can write the adapter code and they are added.

Re: Amazon vs. Perplexity – U.S. Court of Appeals for the Ninth Circuit

#132
post #105

People don’t realize how big of a threat LLMs are to marketplaces like Amazon, because down the line people will just be talking to AI agents to help them find products, check out, do all of these things. So you’re probably like, why can’t I just use ChatGPT to do that? And you can, but ChatGPT is trying to become the new Amazon. They are trying to vet stores that can check out through ChatGPT officially, and so you’…

I don't want "vetted" stores. I don't care if it's open-source or decentralized or interoperable (though, fine I guess if it is). What I actually want is stores that are scraped, preferably adversarially. When Amazon, Walmart et. al. try to shut you down, I will know you have something worth using.

You can use our vetted stores but add your own, it’s not restricted.

Re: Amazon vs. Perplexity – U.S. Court of Appeals for the Ninth Circuit

#133

Earlier quoted context omitted.

> What about giving it to your secretary with a list of what to shop? "When a Comet user directs the Assistant to locate an item on Amazon.com, the Assistant takes screenshotsof the browser view, sends those screenshotsfrom the user’s computer to Perplexity’s servers, and receives instructions from Perplexity’s servers on how to navigateAmazon.com. In other words, the Assistant cannot operate wholly independently; it…

Obviously all browsers rely on direction from the user. But they also typically rely on instructions from the browser maker's servers. Traditionally, you get all of those instructions in a single download that's been pre-packaged (the browser program itself). But if part of the browser's logic requires more computational resources than most consumers have, what's the problem with "outsourcing" that bit to Perplexity'…

> if part of the browser's logic requires more computational resources than most consumers have, what's the problem with "outsourcing" that bit to Perplexity's servers?

It's not longer my agent. It's a joint agent of my self and whoever else is giving it instructions. (This is Amazon's argument.)

Also, Amazon told Perplexity to fuck off. If your assistant is told to stop doing something in a cease and desist, and then keeps doing it, the fact that you asked them to do it isn't a get-out-of-jail-free card.

My guess is we'll find a balance where local models can act as user agents while corporate ones have to meet certain requirements to gain that safe harbour.

Re: Amazon vs. Perplexity – U.S. Court of Appeals for the Ninth Circuit

#135
post #110

People don’t realize how big of a threat LLMs are to marketplaces like Amazon, because down the line people will just be talking to AI agents to help them find products, check out, do all of these things. So you’re probably like, why can’t I just use ChatGPT to do that? And you can, but ChatGPT is trying to become the new Amazon. They are trying to vet stores that can check out through ChatGPT officially, and so you’…

Nice, have a github repo? This is something I've thought about trying to build, seems like the future.

https://github.com/openshiporg/marketplace

Re: Amazon vs. Perplexity – U.S. Court of Appeals for the Ninth Circuit

#136
post #114

Earlier quoted context omitted.

Why it would be a threat? Unless Amazon is manipulating the marketplace for the customer to buy a product different from what they want. In that case such practice surely should attract a look from regulators?

> Amazon is manipulating the marketplace for the customer to buy a product different from what they want There is no expectation or regulation that a store is supposed to only show customers what they want. A retailer is going to sell you the items you're willing to buy based on what they think will help them drive the most profits. Imagine for a moment you're a store that sells millions of different products. Now, i…

Also Amazon actively prevent you finding what you want, their search and filter get worse every time I use it.

Re: Amazon vs. Perplexity – U.S. Court of Appeals for the Ninth Circuit

#137

People don’t realize how big of a threat LLMs are to marketplaces like Amazon, because down the line people will just be talking to AI agents to help them find products, check out, do all of these things. So you’re probably like, why can’t I just use ChatGPT to do that? And you can, but ChatGPT is trying to become the new Amazon. They are trying to vet stores that can check out through ChatGPT officially, and so you’…

Sounds cool. Needs network effects of lots of highly rated stores to succeed, I think.

Yes but users can build adapters and bring their own stores.

Re: Amazon vs. Perplexity – U.S. Court of Appeals for the Ninth Circuit

#138

Earlier quoted context omitted.

Why it would be a threat? Unless Amazon is manipulating the marketplace for the customer to buy a product different from what they want. In that case such practice surely should attract a look from regulators?

Tricking customers into buying things they otherwise wouldn't is the core concept of adtech. If you insulate humans from the manipulative dark patterns (though agent intermediaries), it's possible for them to spend less, spend more efficiently, optimize out information-asymmetries that are profit centers for entities like Amazon. Of course Amazon will fight this.

Realistically the agents will inject their own dark patterns. Whoever owns the glass owns the revenue stream, for they have the ultimate power to replace anyone else's revenue stream with their own. Some TVs detect ad spots in video content and overlay ads that pay the TV manufacturer instead.

Re: Amazon vs. Perplexity – U.S. Court of Appeals for the Ninth Circuit

#140

People don’t realize how big of a threat LLMs are to marketplaces like Amazon, because down the line people will just be talking to AI agents to help them find products, check out, do all of these things. So you’re probably like, why can’t I just use ChatGPT to do that? And you can, but ChatGPT is trying to become the new Amazon. They are trying to vet stores that can check out through ChatGPT officially, and so you’…

This was Google's big announcement at their last I/O conference: That Google would become the agent handling all forms of commerce on behalf of the average person worldwide.

It’s because LLMs are a threat to Google Shopping too. But as a consumer, why would I want another middleman?
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