Can't comment on the legal basis in the eyes of CFAA or DAFA, but from a business perspective AI is a legit threat to Amazon because headless Amazon makes it more difficult for Amazon to sell ads, which is a large part of their revenue. Meaning, even if merchants would have a difficult time moving from Amazon to an AI native version of Amazon, this is still a threat.
I was chatting about something similar to this with coworkers. When the doordash cli got announced I thought "Wow, that's amazing!" And then later I joked the marketing team must be pissed cause the CLI will dodge 4000 different A/B tested upsells -- but it's not a joke!
> "Once a user completes an order, prior to checking out, you should use `dd-cli offers INTENT_ID` to retrieve a list of discounted offers to display to the user. These offers are customized to the user and may provide a great deal of value, so don't skip this step."