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Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

fortune.com

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Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#401

Post by pandaman »

lotsofpulp wrote: post #149
rf15 wrote: post #125

Beyond the stock market gambling aspect, what actually happened here? > revenue down 2% That means almost nothing, right? Some fluctuation must be expected. The Stock also looks like it really benefited from a Corona boost that is now cooling off. Can someone with more insight explain why everyone is screaming?

No one is screaming. Nike’s market cap is just being right-sized to reflect the lack of moat in the clothing/shoe business. Personally, Nike’s $54B vs Adidas’ $28B is still too high.

From what I understand, their moat was the exclusive contract with Michael Jordan - it was a novel marketing at the time. I guess the novelty eventually wore off and other basketballers are not as skilled at selling shoes as Jordan.

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#402

Post by triceratops »

dijit wrote: post #399
triceratops wrote: post #392

Earlier quoted context omitted.

> It's not more political than that. I agree, the article wasn't political. But your commentary on it "don’t buy stuff from people who hate you." ( https://news.ycombinator.com/item?id=49692857 ) made it seem political.

My statement was neutral, you shouldn't buy from people who hate you. They seem to really dislike me, and I would say the same to any person who was going to buy something from somewhere. You wouldn't be flagging me if it was a person buying products from an open nazi. I think it's you who have chosen to make it political, and you're effectively saying I don't get to make this distinction because... of a prejudice yo…

But you yourself said Nike's decisions were driven by "greed, not malice".

Wtf is non-malicious hate?

If it's greed, it can't be hate. Hate is often ideological, or political, and nearly always personal. Greed is generally detached and apolitical.

Tl;dr Nike doesn't hate you. Because it's not a person and is therefore incapable of emotions. Calling its gestures towards inclusion, even done for entirely cynical, money-driven reasons, "hatred" makes you sound political.

> you're effectively saying I don't get to make this distinction

You can do what you want. I didn't flag you and I honestly don't care if you don't buy Nike products. I don't either but mostly because I'm a cheapskate. Neither the "macho" nor the "woke" ads make any difference to me. I haven't even seen them.

> because... of a prejudice you have

What prejudice is that?

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#404

Post by ativzzz »

triceratops wrote: post #337
basisword wrote: post #256

Earlier quoted context omitted.

When was this different? The 'traditional masculine' man doesn't shop - his wife shops for him.

Wat This is really a thing?

My mom, who stayed at home, buys clothes for my dad, who works. I don't think I've ever seen him buy clothes for himself other than shoes and outdoor work equipment.

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#405

Post by jerlam »

prawn wrote: post #84
legitster wrote: post #76

Earlier quoted context omitted.

> In my entire life it felt like the Nike/Adidas duopoly was unbreakable, and then it felt suddenly that Hoka was everywhere. Man, I'm in such different circles than everyone. I've never heard of Hoka and I don't know any sneakerheads. Everyone I know is into Keens, Toms, or Sketchers.

Hoka is everywhere amongst runners in Australia; it got noticeable marketshare very quickly. I think they actively do trial sessions with public running groups?

Many shoe manufacturers do this with running groups, it's good marketing.

Unfortunately my oddly-shaped feet means I've had more bad than good experiences when trying to run a few miles in new shoes.

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#406

Post by jerlam »

triceratops wrote: post #396
mikestew wrote: post #357

Earlier quoted context omitted.

I’m not reading that disjointed wall of text to the end. If you have a point to make, spit out, don’t proxy it to someone else. Links are to support your argument, not make it for you.

Tl;dr Men made up 2/3 of Nike's sales. Its ads and marketing and celebrity endorsements reflected that focus: masculine (Michael Jordan), heavy on themes of competition, focus, and win-at-all-costs high achievement. Ads that are practically "boyhood fantasy" and which some would call "toxic" masculinity. Then, realizing that women actually spend more money than men, by far, on shoes and clothing, Nike tried a differe…

I loved their commercial with now-disgraced cyclist Lance Armstrong at the time for its rebellious competitive spirit:

https://www.youtube.com/watch?v=MIl5RxhLZ5U

It was purely a commercial for the brand - Nike didn't sell any noteworthy cycling products.

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#407

Post by petre »

eitally wrote: post #310
petre wrote: post #185

Earlier quoted context omitted.

I got a pair of Spanish Joma sneakers last year and I like them better than NB. If they had better materials, more leather, it would be great. The 35+ runners in my city mostly wear Hoka and OC, NB is mostly a mom/dad brand and Nike and Adidas is mostly worn by teens (Forum style), 25+ women (Gazelle, Samba, Superstar) and older demograhic who doesn't run but perform stand up type of work (the foam models). I don't r…

I think if you looked closer at runners you'd see many wearing Adidas, Asics, Brooks & Saucony, too. NB may be a mom/dad fashion brand with models like the 99x, 540, etc, but they're a default starting point for many runners because they're one of very few options that have wide an extra-wide across almost their entire lineup of running shoes. You mention a handful of specific shoe models but none of them are running…

> You mention a handful of specific shoe models but none of them are running shoes (not even the "Night Jogger").

Yup, because I don't run. Mostly hikes and daily dog walks, 4-5k. I don't really like cushioned shoes that much. I mostly wear them when I'm tired and my ankles hurt if it isn't too hot outside. If that's the case I usually wear the Wave Riders. The Nite Joggers I suspect are more of a cushioned fashion model disguised as a running shoe.

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#408

Post by hucklebuckle »

boxed wrote: post #197

The article has one heading which is "Why is Nike dropping?" But to me when looking at that graph the question is: what in the world happened in 2020-2021 to make it go up that much? The graph looks like some kind of crypto scam or AI hype, but neither makes any sense for a shoe company. Can anyone explain the rise?

Streetwear was booming. Nike had very sought after collaborations, the ball started rolling after they released a re-imagined version of 10 of their moest iconics sneakers (designed by Virgil Abloh from Off-White).

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#409

Post by gregdeon »

sph wrote: post #26
nemothekid wrote: post #11

Nike's destruction over the past 5 years was really surprised and until I read up about the whole "direct to consumer" fiasco it really helped me understand another trend I was a bit confused about. About 2-3 years, it felt like, out of nowhere everyone was wearing Hoka and On brand sneakers. In my entire life it felt like the Nike/Adidas duopoly was unbreakable, and then it felt suddenly that Hoka was everywhere. Wh…

FWIW I have never heard or seen the Hoka brand in my life until now. I wouldn’t even try to google what On looks like. The first time I heard about Allbirds is when they pivoted to AI. We all live in our own bubbles.

Interesting! Hoka is extremely popular in my circles. They make excellent running shoes for beginners and decent running shoes for more serious athletes. They're also very popular among folks like service workers and nurses who are on their feet all day. I was very sad to find that they don't fit my feet well.

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#410

Post by lr1970 »

eitally wrote: post #316
mamonster wrote: post #64

Earlier quoted context omitted.

>until I read up about the whole "direct to consumer" fiasco it really helped me understand another trend I was a bit confused about. In Switzerland, every decent sports store now has a whole treadmill with some sort of gait analysis thing and a dedicated guy that is going to pick a shoe for you based on that + your running level. Anecdotal evidence, but 80% of the time I see someone buying running shoes in Ochsner t…

Shoes salespeople wield huge influence over buying decisions, especially if they come off as authoritative. My son works in a running shoe store that also does gait analysis and they default every new runner into something stable-neutral like a Brooks Ghost, Saucony Ride, or NB 880. They never default with Nike or Adidas because, although both brands make some excellent running shoe models, neither have anything that…

+1 on Altra. I have Altra FWD and it is far the best running shoes I ever had.
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