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Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

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41–50 of 405 posts

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#41

Earlier quoted context omitted.

That is exactly what they’re supposed to do. They are marketed as racing shoes for a couple of marathons, tops. Everything on those shoes is designed to be as thin and as light as possible.

In principle I agree; after all they're softer and lighter than most. But my equally anecdotal counteranecdote is that I've owned multiple pairs of the Saucony equivalent (Pro 2, Pro 3, and then Pro 4) over multiple years and gotten thousands of km out of each pair. They just last and last. So I'm a brand loyalist for now.. It's life, can't help a few mistakes on your way. I'm happy with where I've landed. (pun inten…

Glad you’re happy with the Saucony Pro. I think the equivalent to the Vaporfly would be the Saucony Endorphin Elite though, which probably lasts no more than a couple of big races either.

If you ever want to try team Nike again, the Zoom Fly is the carbon-plated trainer I use, and it lasts a lot longer than the race shoes. I’m definitely not getting thousands of km though!

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#42

Personal anecdote I treated myself last year to some Nikes (Vaporflys) because they looked suave on a friend's feet.. Did 180km of training, maybe 5 weeks worth, and the soles utterly shredded. Couldn't put my foot down level, corners of the soles completely gone. Shoe store said that's what they're designed to do, no refund. Cost me about $2AUD per km. But it'll cost Nike a bit more than that.

You did the footwear equivalent of putting racing slicks on a daily driver.

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#43

I feel like athletic shoes have mostly become what they were always meant to be: athletic shoes - you know, for doing something athletic , not just for going to Costco or McDonalds or whatever else. Back in the 90s, athletic shoes, like Nike, were for everything ; they were the default shoe style. Now people wear Crocs or flip-flops or something else, not necessarily athletic shoes. So now the market is smaller for N…

Athletic shoes are still popular for streetwear. But it's a fickle market where style trends count for a lot more than performance.

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#44

They are welcome to make stuff that nobody wants. Weird designs, made poorly and disintegrating in months. But then the share price drops. ie: the market capitalisation drops. They then have to pay more money to borrow. Fewer investors are interested in giving them money. The business spirals into irrelevance like Ken Olsen's Digital Equipment Corporation. Restructuring happens Employees lose jobs. Restructuring happ…

Is Nike the Intel of shoe makers? A faded former giant that has major operations in Oregon.

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#46

Nike's destruction over the past 5 years was really surprised and until I read up about the whole "direct to consumer" fiasco it really helped me understand another trend I was a bit confused about. About 2-3 years, it felt like, out of nowhere everyone was wearing Hoka and On brand sneakers. In my entire life it felt like the Nike/Adidas duopoly was unbreakable, and then it felt suddenly that Hoka was everywhere. Wh…

Is this a US thing? In Australia all sports/shoe retailers have been stocking Nike the whole time. If I understand correctly folks are saying in the US Nike gave up its retail shelf space in favour of their own stores and online?

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#47

Nike's destruction over the past 5 years was really surprised and until I read up about the whole "direct to consumer" fiasco it really helped me understand another trend I was a bit confused about. About 2-3 years, it felt like, out of nowhere everyone was wearing Hoka and On brand sneakers. In my entire life it felt like the Nike/Adidas duopoly was unbreakable, and then it felt suddenly that Hoka was everywhere. Wh…

Whats surprising to me is that all the brands you mentioned are just so ugly and simply not cool. Nike tries to position itself as Apple of sports but it probably doesn't work that well outside of high tech market because there are still many brands doing the high end at leas as well as them.

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#48
Two things really undead Nike: DTC and the simplification of their product line. But where did those ideas come from? Mckinsey [1].

Does anything good ever come out of management consulting? It just seems to be a scam whenever I hear about. It's to provide cover for CEOs where the consultants can get blamed when things inevitably go sour. Then you fire them and hire new consultants. It's only when the disaster is so massive that the CEO gets fired (as was the case here). And likewise, McKinsey (or whoever) just say the company failed to execute properly or they were already doomed so they gave them the best chance to succeed or whatever self-absolution they choose on any given day.

Producing things has been replaced with financial chicanery to boost short term profits in a way that's inevitably fatal to the company. Few developed economies actually produce anything anymore and we have China that produces 30-40% of the world's stuff at this point.

[1]: https://www.toddherman.com/leadership/how-data-drove-nike-in...

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#49
post #26

Nike's destruction over the past 5 years was really surprised and until I read up about the whole "direct to consumer" fiasco it really helped me understand another trend I was a bit confused about. About 2-3 years, it felt like, out of nowhere everyone was wearing Hoka and On brand sneakers. In my entire life it felt like the Nike/Adidas duopoly was unbreakable, and then it felt suddenly that Hoka was everywhere. Wh…

FWIW I have never heard or seen the Hoka brand in my life until now. I wouldn’t even try to google what On looks like. The first time I heard about Allbirds is when they pivoted to AI. We all live in our own bubbles.

YMMV but Hoka Bondi is the most comfortable pair of sneakers I've ever had in my life. I'm not going back to Nike. Haven't heard/seen much of them until this year too though.
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