Earlier quoted context omitted.
The author of this comment thinks everyone is like him or her.
the author of the article does the same
Engineers are often the worst at human understanding. They may understand systems and solutions, but they don't understand people. And often what is needed is to advertise to people the thing they ought to do - so they can come up to the level of the engineer's understanding of said thing. Then the engineer also says Advertising is Bad.
Fun paradoxical world we live in.