The authors think reusing a cotton bag for 173 times is difficult - that's all we need to say about this article. When recommendation for landfilling comes from this kind of sources, I think we can safely assume we are doing absolutely great with our demands to reuse, repair and recycle!
In reality, a household can easily gain 5-10 new tote bags a year as businesses hand them out as swag or with legitimate collections of items or paperwork. There's no way to use them all enough to justify their manufacturing.
The point the article is making is that the "use fewer plastic bags" thing was well-intended, but it incentivized an alternative with too many tradeoffs. Businesses could order a ton of bags, and feel like they were being "environmentally friendly" by handing them out. But in reality, they just flooded the marketplace with so many bags that didn't need to be made in the first place.